People Inc. · 13 hours ago
Director of Programming Strategy
New York, NY
Full-time
Hybrid
Director/Executive
$135K/yr - $160K/yr
7+ years expPeople Inc. is seeking a results-driven Director of Programming Strategy to join their central Video Strategy team. This role involves overseeing the growth and optimization of their YouTube channel portfolio, utilizing data and audience insights to inform programming decisions and drive engagement.
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Responsibilities
Develop and implement a cohesive, data-informed YouTube programming strategy that aligns with People Inc's growth goals
Partner cross-functionally to set brand level programming priorities, factoring in both audience funnels and business needs
Serve as an internal YouTube expert, providing strategic guidance on best practices, new features, and competitive trends to video leadership and the creative teams
Translate data and learnings into clear, constructive guidance for creatives, fostering collaboration and stronger content outcomes
Research, identify and pitch new programming verticals to video leads on the creative development team
Build frameworks to research topics and talent for pilot development and existing series
Help oversee the end-to-end programming slate, ensuring a consistent, balanced, and optimized content cadence across all channels
Partner with the Optimization team to increase the effectiveness of release schedule, titles and thumbnails
Prepare regular reports and present strategic recommendations to video leadership on channel health, content performance, and growth opportunities
Coordinate and develop creative lookbacks for series pilots
Define and track key KPIs
Monitor competitive landscape, identifying successful content, monetization, and growth strategies used by peer media companies and creators
In partnership with internal Data Science & Product teams, define and build suite of reports and dashboards
Qualification
Required
7+ years of experience in a programming strategy, content insights or an optimization role for a major multi-brand media company or large scale MCN
Proven track record of significantly growing YouTube channels (subscribers, views, and/or watch time) and driving substantial revenue growth
Exceptional analytical skills with the ability to translate data into clear, actionable programming strategies
Proficiency with YouTube Analytics, third-party analytics platforms (ie:, Tubular), and general data visualization tools
Nimbleness is critical as we invest, grow and evolve – thrives in an environment where both collaborative and independent work is necessary; able to juggle multiple initiatives at once
Incredibly strong communication and presentation skills
Benefits
Medical
Dental
Vision
Prescription drug coverage
Unlimited paid time off (PTO)
Adoption or surrogate assistance
Donation matching
Tuition reimbursement
Basic life insurance
Basic accidental death & dismemberment
Supplemental life insurance
Supplemental accident insurance
Commuter benefits
Short term and long term disability
Health savings and flexible spending accounts
Family care benefits
A generous 401K savings plan with a company match program
10-12 paid holidays annually
Generous paid parental leave (birthing and non-birthing parents)
Voluntary benefits such as pet insurance
Accident
Critical and hospital indemnity health insurance coverage
Life and disability insurance
Company
People Inc.
People Inc. is a digital media company that specializes in research, technology, finance, operations, and consumer services.
1001-5000 employees
H1B Sponsorship
People Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
Funding
Current Stage
Late StageTotal Funding
unknown2012-08-26Acquired
1998-01-01Series Unknown
Leadership Team
Neil Vogel
Chief Executive Officer
Nabil Ahmad
Chief Technology Officer
Recent News
Company data provided by crunchbase