Kantar Media · 7 hours ago
Associate Measurement Lead, Media
Kantar Media is a leading data, insights and consulting company that aims to help brands succeed by understanding people. The Associate Measurement Lead is responsible for optimizing media campaigns on Reddit, building client relationships, and delivering high-quality research and analysis to support advertising effectiveness.
MarketingPublic RelationsSocial MediaSocial Media Management
Responsibilities
Execute brand lift studies from start to finish on the Reddit platform
Day-to-day tasks include leading kick-off calls, setting up new studies, designing surveys, analyzing data, writing final reports, and presenting results to internal and external teams
Develop actionable recommendations that are clearly tied to data and research objectives
Perform quality checks to ensure accuracy
Adhere to project timelines and deliver high quality work through collaboration with sales and ad measurement teams
Exhibit critical thinking to drive process improvements and address issues proactively
Build understanding of media platform capabilities and advertiser vertical expertise
Qualification
Required
1+ years of advertising research / measurement experience with knowledge of experimentation and basic familiarity with the underlying statistical methods
1+ years of experience in client-facing roles and a track record of success in client interactions, preferably in digital ad research, digital ad tech, at a research supplier, a media owner, brand, or agency partner
Basic understanding of digital advertising principles and practices
Exceptional written and oral communication skills – you're articulate and engaging, a data-driven storyteller that's passionate about measurement to inspire and drive action using logical reasoning
Strong detail-orientation, process and time management skills, and capable of prioritizing and delivering against multiple/competing deadlines and collaborate cross-functionally
Natural curiosity, can-do attitude, and ability to take initiative
Undergraduate degree with coursework in marketing, business administration, economics, statistics, math, social sciences, or a related field
Proficient computer skills in Microsoft office and Google Suite tools
Ability to master other business tools as needed (e.g., data management / cross tab and other proprietary tools)
Preferred
Experience with Salesforce preferred
Prior project management experience preferred
Benefits
Medical plans with comprehensive, affordable coverage for a range of health services
Health Savings Account/FSA
Dental, Vision and benefits to cover unique healthcare needs
Wellness Program
401k with match
Tuition Reimbursement, Commuter benefits
Unlimited PTO
Company
Kantar Media
Kantar Media is a website that enables its users to find painting images from scribbles. It is a sub-organization of Kantar.
Funding
Current Stage
Late StageRecent News
AltAssets Private Equity News
2025-01-22
2025-01-21
2024-12-10
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