Eco Plumbers, Electricians, and HVAC Technicians · 15 hours ago
Digital Marketing Lead
Hilliard, OH
Full-time
Onsite
Mid, Senior Level
5+ years expEco Plumbers, Electricians, and HVAC Technicians is seeking a results-driven Digital Marketing Lead to direct their digital advertising strategy across various platforms. This role focuses on executing and optimizing paid media while managing vendor relationships to drive measurable growth.
CommercialConstructionProfessional Services
Hiring Manager
Megan H.
Responsibilities
Lead Google/Bing Ads strategy (Search, Display, Performance Max, YouTube) with internal teams and any agency partners
Manage and execute Paid Social campaigns across Meta, Google, and other platforms
Continuously test and optimize bidding strategies, creative performance, targeting, and keyword performance
Monitor daily ad performance to improve lead volume, reduce costs, and increase ROAS
Oversee aspects of SEO strategy, including on-page optimization, technical audits, and keyword targeting
Collaborate with internal content and video teams to ensure digital goals align with AdWords campaigns, blog, website, and social media efforts
Maintain a consistent content cadence across platforms to support visibility and engagement
Own day-to-day relationships with all digital vendors and lead-gen platforms (Google, HomeAdvisor, Angi, Thumbtack, etc.)
Act as the main point of contact for Google Ads and Meta advertising support teams
Evaluate ROI, track CPL, and ensure lead quality standards are met
Build and maintain weekly and monthly reports on lead volume, conversion rates, CPL, ROAS, and other KPIs
Provide insights and recommendations to internal stakeholders and marketing leadership
Guide strategic adjustments based on trends, capacity, and seasonal demand
Collaborate with the Marketing Manager on monthly ad budget allocation across trades and markets
Track spend pacing, adjust campaign budgets, and support quarterly forecasting
Qualification
Required
5+ years of experience in digital marketing, with a focus on paid media and vendor/partner management
Strong track record managing Google Ads, Meta Ads, and lead generation platforms like Angi and HomeAdvisor
Deep understanding of SEO principles and how they connect to content and paid strategy
Advanced skills in analyzing digital performance data and turning it into an actionable strategy
Excellent organizational and communication skills; able to manage multiple campaigns and partners simultaneously
Company
Eco Plumbers, Electricians, and HVAC Technicians
Eco Plumbers, Electricians, and HVAC Technicians is your residential plumbing, electrical, heating and cooling company.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Elliot Palmer
Chief Technology Officer
Michael Barnhart
Chief Financial Officer
Company data provided by crunchbase