Kantar Media · 16 hours ago
Manager Measurement Lead, Media
United States
Full-time
Remote
Mid, Senior Level
$75K/yr - $85K/yr
2+ years expKantar Media is a leading data, insights, and consulting company that seeks to inspire new thinking and shape the world through intelligence and creativity. The Manager Measurement Lead will oversee a team of Associate Measurement Leads, ensuring the successful execution of brand lift studies and optimizing media campaigns for clients on Reddit's platform.
MarketingPublic RelationsSocial MediaSocial Media Management
Responsibilities
Execute brand lift studies from start to finish on the Reddit platform by leading kick-off calls, setting up new studies, designing surveys, analyzing data, writing final reports, and presenting results to internal and external teams
Oversee up to 5 AMLs and ensure team members meet their AML Program goals by maintaining accurate data tracking, performing quality checks to ensure accuracy across project work, cross project work, regularly providing feedback from team members and stakeholders to identify areas for growth, and taking action to enhance program efficiency
Create onboarding plans and supporting materials to fully onboard new hires, such as trainings on study methodology to guiding team members on how to effectively present Brand Lift results to clients with actionable recommendations that are tied to research objectives
Develop expertise in key advertiser verticals and pilot new research solutions for our client as needed
Lead weekly internal meetings to cascade account updates, share learnings, and highlight new product/process changes that impact day-to-day work
Exhibit critical thinking to drive process improvements and address issues proactively alongside Kantar/Reddit leadership teams to constantly improve our client relationship
Closely partner with the AML Program Manager to identify knowledge gaps across team members, align on program needs, help escalate cross-functional feedback, and support the growth of our program YOY
Foster a positive work environment by recognizing team achievements, encouraging open communication, and promoting engagement
Qualification
Required
2+ years advertising research / measurement experience with knowledge of experimentation and brand lift methodologies
1+ years of people management or at least 6 months of experience in the AML program
1+ years of client facing experience and a track record of success in client interactions, preferably in digital ad research, digital ad tech, at a research supplier, a media owner, brand, or agency partner
Exceptional written and oral communication skills – you're articulate and engaging, a data-driven storyteller that's passionate about measurement to inspire and drive action using logical reasoning
Strong detail-orientation, process and time management skills, and capable of prioritizing and delivering against multiple/competing deadlines and collaborate cross-functionally; prior project management experience preferred
Natural curiosity, can-do attitude, and a track record of taking initiative to drive lasting change
Ability to handle tricky conversations with clients in a productive way that demonstrates your commitment to being a long-term partner and ability to navigate delicate situations, such as sharing constructive feedback
Undergraduate degree with coursework in marketing, business administration, economics, statistics, math, social sciences, or a related field
Proficient computer skills in Microsoft office and Google Suite tools. Experience with Salesforce preferred and an ability to master other business tools as needed (e.g., data management / cross tab and other proprietary tools)
Preferred
Prior project management experience
Company
Kantar Media
Kantar Media is a website that enables its users to find painting images from scribbles. It is a sub-organization of Kantar.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Nicole Gileadi
Chief Strategy Officer and Managing Director, North America
Recent News
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