Fetch · 9 hours ago
Director, Personalization & Automation, Go-to-Market
United States
Full-time
Remote
Director/Executive
$174K/yr - $197K/yr
12+ years expFetch is a company that empowers consumers to earn rewards for their purchases, reshaping how brands and consumers connect. As a Director in the Go-to-Market team, you will be responsible for defining and executing automations to create personalized experiences for users, collaborating with various teams to drive user engagement and retention.
E-CommerceLoyalty ProgramsMobile AppsShopping
Responsibilities
Develop a marketing automation roadmap and execute against this in tandem with product, tech, and marketing teams
Develop go-to-market strategies for new consumer-facing products that balance commercial opportunities with user experience
Use data and experiments to inform product development and product strategy
Use AI and a range of software tools - including ChatGPT, Claude, Snowflake, Google Workspace, and Iterable - to develop efficient workflows that create personalized, custom experiences for users
Identify opportunities for new product and commercial opportunities
Qualification
Required
12+ years experience in a Go-to-Market, Strategy & Operations, or Automation role
Relevant experience and/or relevant college degree
Ability to automate and create efficiencies using AI and cutting edge technologies
Ability to analyze complex data and draw conclusions
Proficient in SQL
Proficient in Microsoft Excel or Google Sheets
Ability to work collaboratively
Experience in gaming or consumer-facing apps
Entrepreneurial spirit, high agency, and a self-starter
Preferred
Experience in the ads industry and/or go-to-market
Adaptability and flexibility to handle changing market conditions
Excellent project management and organizational skills
Benefits
Equity: We offer employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
401k Match: Dollar-for-dollar match up to 4%.
Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
Continuing Education: Fetch provides ten thousand per year in education reimbursement.
Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy.
Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
Flexible Work Environment: Collaborate with your team in one of our stunning offices in Madison, Birmingham, or Chicago. Or you can work fully remotely from anywhere in the US.
Company
Fetch
Fetch is a consumer-engagement platform that enables users to earn and redeem rewards.
501-1000 employees
H1B Sponsorship
Fetch has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (2)
2023 (2)
2022 (1)
2021 (2)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
$691.85MKey Investors
Morgan Stanley Private CreditHamilton LaneSoftBank Vision Fund
2024-12-10Secondary Market
2024-03-20Debt Financing· $110M
2022-04-07Series E· $240M
Leadership Team
Wes Schroll
CEO & Founder
Tyler Kennedy
Co-Founder / SVP - Operations
Recent News
headline.com
2026-01-13
2025-09-17
Company data provided by crunchbase