Publicis Groupe · 9 hours ago
Senior Analyst, Audience Intelligence
New York, NY
Full-time
Onsite
Mid, Senior Level
$73K/yr - $113K/yr
3+ years expPublicis Groupe is a global leader in communication, combining marketing transformation and digital business transformation. The Audience Intelligence Senior Analyst will leverage data and analytics to drive audience strategy, deliver actionable insights, and support audience activation efforts, collaborating with various teams across the organization.
AdvertisingMarketingPublic Relations
Responsibilities
Audience Strategy Development: Collaborate with the Senior Director and internal teams to develop data-driven audience strategies tailored to verticals such as health, auto, retail, and financial services
Audience Activation: Support new audience requests by ensuring segments are correctly built to specifications, properly delivered to activation platforms, and maintained through ongoing updates and refresh cycles
Collaboration with Data Science: Work closely with data science teams to mine and analyze data, uncover key insights, and translate findings into activatable audiences to support client objectives
Cross-Team Collaboration: Partner with agency teams across various rigors to ensure alignment of audience strategies with client objectives. Serve as a bridge between the Audience Intelligence team and partner agencies, delivering audience strategy mentorship and audience activation guidelines
Audience Measurement & Testing: Participate in testing audience optimizations, providing critical feedback to enhance performance
Audience Profiling/Insights: Analyze first-party and third-party data to help develop detailed audience profiles, uncover behavioral insights that guide marketing decisions and campaign activation
Qualification
Required
Bachelor's degree in data Analytics, Marketing, or a related field
3+ years of experience in data analysis, audience strategy, audience activation or marketing analytics
Proficiency in data analysis tools (Tableau, Excel, SQL, or similar) and familiarity with audience platforms like Epsilon, GWI or Experian
Strong understanding of digital marketing, audience activation, and audience development
Excellent problem-solving and critical-thinking skills with the ability to interpret complex data sets
Strong communication and collaboration skills, with the ability to present insights clearly to non-technical stakeholders
Preferred
Familiarity with omni-channel marketing strategies (media, CRM, digital)
Ability to work independently and in unfamiliar areas, navigating ambiguity with confidence
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Publicis Groupe
Publicis Groupe is a digital and interactive communication services provider.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.43B2025-06-04Post Ipo Debt· $1.43B
1999-04-01IPO
Leadership Team
Jane Lin-Baden
Managing Partner APAC & CEO North Asia (Greater China, Japan, Korea)
Monica Gadsby
Chief Executive Officer Publicis Groupe Latin America
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