Synchrony · 15 hours ago
VP, Digital Personalization
Stamford, CT
Full-time
Hybrid
Mid, Senior Level
$110K/yr - $185K/yr
7+ years expSynchrony is a company focused on delivering innovative customer experiences, and they are seeking a VP of Digital Personalization. This role will lead the design, development, and execution of personalization technology to enhance digital journeys, collaborating with stakeholders to drive user engagement and optimize personalization campaigns.
Consumer LendingFinanceFinancial ServicesInsuranceVenture Capital
No H1B
Responsibilities
Translate digital product owner and customer data stakeholder requirements into implementation roadmaps and project plans for the website
Help to identify use case opportunities that drive user engagement
Prepare project status reports; make alterations in project plan as needed
Direct and monitor project activity across Business Platforms or Functions
Assist with or prepare project implementation steps and documentation as appropriate; ensures a smooth implementation of project; resolves problems
Provide training on marketing technologies as applicable
Facilitate launching of personalization campaigns, trouble shoots as needed and ensures successful campaign execution from start to finish
Participate in project evaluation against estimated plans and provides continuing support and service as required
Perform other duties and/or special projects as assigned
Qualification
Required
Bachelor's Degree OR in lieu of degree, high school diploma/GED and 10+ years of digital marketing experience
7+ years progressive experience in digital marketing, digital A/B testing, campaign management and/or digital personalization
Direct experience working with marketing technologies such as Adobe Test & Target, Sales Force Marketing Cloud, Pega Systems, Dynamic Yield and Optimizely
Ability and flexibility to travel for business as required
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening
Preferred
Experience working with the Agile methodology
Proven collaborative skill sets, experience developing plans and consistently meeting deadlines in a fast-paced environment
Creative and Resourceful: proven ability to problem solve, develop and execute a range of recommendations to meet business objectives
Excellent team skills; flexibility to pivot with strategy, regulatory and market evolution; and proven ability to work cross functionally, as well as within own function
Strong project management & communication skills
Experience with Content Management System (CMS), Machine Learning, and Artificial Intelligence is desirable but not mandatory
Agency, e-commerce or direct experience in consumer financial services with exposure to credit card or retail environment or other heavily regulated industries
Benefits
Eligible for an annual bonus based on individual and company performance
Company
Synchrony
Synchrony is a consumer financial services company.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-02-15Post Ipo Equity· $500M
2014-08-01IPO
Leadership Team
Brian Doubles
President & CEO
Raj Deol
SVP, Sam’s Club Marketing Leader
Recent News
2026-02-03
Benzinga.com
2026-01-21
Company data provided by crunchbase