COGENT Infotech · 18 hours ago
Social Media Content Creator
Cogent Infotech is a consulting and talent solutions company that emphasizes innovation and inclusivity. They are seeking a Social Media Content Creator to develop, curate, and publish engaging content across various social platforms, enhancing brand visibility and audience engagement.
Responsibilities
Develop engaging social media posts, graphics, and short-form videos aligned with NYPA and Canals branding and messaging
Write clear, concise, and compelling copy tailored for platforms such as LinkedIn, Instagram, Facebook, and X (Twitter)
Manage content calendars and schedule posts using approved tools
Ensure timely publishing of content for campaigns, events, and announcements
Monitor social channels for comments and messages; escalate as needed
Support engagement strategies to foster positive interactions with audiences
Track performance metrics and provide insights to optimize content strategy
Work closely with NYPA and Canals marketing teams to align content with organizational goals
Coordinate with internal stakeholders for approvals and compliance
Assist with weekly, monthly data compliance efforts
Assist with ad hoc projects
Qualification
Required
4 Year degree
Proven experience in social media content creation and publishing
Strong writing and editing skills with attention to detail
Proficiency in social media management tools (e.g., Meltwater, Sprout Social, Hootsuite)
Basic graphic design and video editing skills (Canva, Adobe Suite preferred)
Understanding of analytics and ability to interpret data for actionable insights
Knowledge of energy, infrastructure, or public sector communications is a plus
Preferred
Creative mindset with ability to adapt tone and style for different audiences
Familiarity with accessibility standards and inclusive content practices
Ability to work independently and meet deadlines in a fast-paced environment
Company
COGENT Infotech
Cogent Infotech is an IT consulting firm that provides digital business solutions, digital transformation, and research services.
Funding
Current Stage
Late StageRecent News
24-7 Press Release Newswire
2024-12-12
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