General RV Center · 20 hours ago
Digital Medial Strategist (SEM)
Wixom, MI, US
Full-time
Hybrid
Mid Level
$50K/yr - $65K/yr
3+ years expGeneral RV Center is a leading RV dealer in Michigan, known for its exceptional team and rapid growth. They are seeking a Digital Media Strategist to drive high-impact paid media campaigns across major digital platforms and optimize performance through data-driven insights.
Travel
Responsibilities
Plan, build, and optimize paid search, display, social, and digital video campaigns across major ad platforms
Manage and improve dynamic remarketing campaigns using inventory catalog feeds across Google, Meta, and other publisher networks
Analyze performance data, identify optimization opportunities, and translate insights into clear, actionable recommendations
Create regular performance reports, monitor trends, and provide data-driven insights to enhance customer experience and marketing outcomes
Maintain accurate attribution, tracking, and channel reporting for reliable performance measurement
Monitor PPC metrics, set up automated alerts, and escalate discrepancies to the appropriate teams
Conduct A/B testing, keyword research, competitor analysis, and experiments to continuously improve campaign performance
Optimize bidding strategies to maximize ROI and eliminate wasted spend
Collaborate with the Manager and cross-functional teams to define KPIs, present strategies, and support key business initiatives
Qualification
Required
Minimum of 3 years of demonstrated experience managing paid digital campaigns with measurable business impact
Experience in creating, managing and implementing paid digital marketing campaigns on any/all of the following major digital marketing platforms: GoogleAds, BingAds, Facebook Ads, YouTube, or other major digital marketing platforms
Proven experience with META, Google, Bing, Project Management Software (Click Up is a bonus), Powerpoint, Excel, and Programmatic Displace & Streaming
A keen understanding of social and digital media KPIs and experience building campaigns with a variety of goals and optimizations
Experience with both first-party and third-party audience segmentation and creation
Ability to engage with decision-makers and deliver connective insight to assist driving alignment and execution of cross-company initiatives
Benefits
Medical
Dental
Vision
Paid vacations
401k options
Company
General RV Center
General RV Center is a retail company specializing in motorhomes, fifth wheels, and travel trailers.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Robert Baidas
Founder and Chief Executive Officer
Loren Baidas
President
Recent News
2025-06-17
2025-06-13
2025-06-06
Company data provided by crunchbase