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Hexaware Technologies · 18 hours ago

Digital Marketing & Content Platform Architect

United States

Full-time

Remote

Senior Level

Hexaware Technologies is seeking a Digital Marketing & Content Platform Architect to design and implement Adobe Experience Platform solutions. The role involves managing data ingestion, identity resolution, audience segmentation, and ensuring data compliance and quality across various marketing channels.

BankingConsultingInfrastructureInsuranceInsurTechSoftware

H1B Sponsor Likely

Responsibilities

Design and implement Adobe Experience Platform (AEP) solutions, including Real-Time CDP

Configure and manage data ingestion, identity resolution, and audience segmentation within Adobe CDP

Set up and maintain XDM (Experience Data Model) schemas to standardize and unify customer data

Define and implement XDM schemas to structure customer data for ingestion and processing in Adobe Experience Platform

Map data sources to XDM fields and ensure alignment with Adobe’s data governance standards

Collaborate with stakeholders to extend and customize XDM schemas for specific business use cases

Build and manage data pipelines to ingest data from multiple sources (e.g., CRM, web, mobile, third-party platforms)

Ensure seamless integration of Adobe CDP with other tools in the Adobe Experience Cloud (e.g., Adobe Analytics, Adobe Target, Adobe Campaign)

Implement identity resolution strategies to unify customer profiles across channels

Ensure data quality, governance, and compliance with privacy regulations (e.g., GDPR, CCPA)

Create and manage audience segments for personalized marketing campaigns

Activate customer data across marketing channels (e.g., email, web, mobile, social)

Work closely with marketing, analytics, and IT teams to understand business requirements and deliver solutions

Collaborate with stakeholders to define use cases and ensure alignment with business goals

Monitor the performance of data pipelines and customer profiles

Troubleshoot issues and optimize workflows for scalability and efficiency

Qualification

Adobe Experience PlatformData IntegrationAudience SegmentationIdentity ResolutionData GovernanceMonitoringOptimizationTrainingCollaborationDocumentation

Required

Design and implement Adobe Experience Platform (AEP) solutions, including Real-Time CDP

Configure and manage data ingestion, identity resolution, and audience segmentation within Adobe CDP

Set up and maintain XDM (Experience Data Model) schemas to standardize and unify customer data

Define and implement XDM schemas to structure customer data for ingestion and processing in Adobe Experience Platform

Map data sources to XDM fields and ensure alignment with Adobe's data governance standards