TD · 6 hours ago
Marketing Planning Manager, Credit Card Customer Marketing
Portland, Maine
Full-time
Onsite
Mid, Senior Level
$91K/yr - $146K/yr
7+ years expTD Bank is one of the world's leading global financial institutions, and they are seeking a Marketing Planning Manager for their Consumer marketing department. The role involves developing integrated marketing strategies and plans to support the Credit Card Customer Engagement business, enhancing client experience, and achieving business goals through collaboration and strategic influence.
BankingFinanceFinancial ServicesWealth Management
Responsibilities
Creates integrated marketing campaigns that meet business and marketing strategies and objectives
Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs
Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)
Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior
Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans
Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing
Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans
Delivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targets
Analyzes past results and makes recommendations to maximize return on investment
Evaluates effectiveness of in market activity – Post Implementation Review (including recommendations)
Tells our Story – effectively communicates the results and sells the value of marketing
Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion
Navigates through roadblocks by engaging key stakeholders/sponsors
Leads multi-functional teams through the project
Tracks and manages budget against plan, meeting all financial reporting requirements
Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data
Uses data combined with judgement and intuition to make recommendations and drive action
Utilizes data to tell our story and make recommendations that are simple and concise
Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems
Qualification
Required
Undergraduate degree and/or equivalent relevant experience
7+ years experience
Ability to work successfully as a member of a team and independently
Ability to handle confidential information with discretion
Credit card marketing experience at a top bank or fintech
Financial services/marketing experience
Proven track record of successfully navigating complex organizations operating in agile or pod-based environments
Experience analyzing campaign results to inform future strategies
Crafting compelling and insights-based presentations for senior leaders
Accountable for independently developing, implementing and leading cross-functional strategy planning to support moderately complex Marketing portfolios
Works closely with the line of business and members of the Marketing team to develop marketing strategies and plans
Understands market and growth drivers as well as grows value propositions and proof points that further our competitive advantage
Translates business strategies into marketing plans
Creates integrated marketing campaigns that meet business and marketing strategies and objectives
Gathers, integrates and interprets existing views of the target audience
Translates marketing objectives and consumer insights into communication strategy
Creates or contributes to an inspiring creative brief for media and creative agencies
Understands role of different media options and their impact on achieving marketing objectives
Delivers and monitors results; ensures stated objectives are delivered on plan
Analyzes past results and makes recommendations to maximize return on investment
Evaluates effectiveness of in market activity – Post Implementation Review
Utilizes the best practices to manage projects in the most effective way
Tracks and manages budget against plan, meeting all financial reporting requirements
Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight
Uses data combined with judgement and intuition to make recommendations and drive action
Preferred
Credit Card Marketing experience
7+ years of prominent banking institution experience
Bachelor's degree in Marketing
Experience developing and managing marketing campaign strategy to build and launch new programs and capabilities, leveraging trigger marketing and Salesforce Marketing Cloud journeys
Ability to make an impact, influence and achieve results with effective relationship building, negotiation, problem-solving, decision making, and communication skills
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
Ability to lead projects of significant complexity and moderate risk exposure, in addition to leading a team of professional peers
Sophisticated understanding of clients through the interpretation of end user research and analytics
Ability to provide direction, coaching and leadership to other teammates
Ability to exercise independent judgment in solving technical, operational, and organizational challenges
Strong presentation skills and communication skills
Demonstrated budget management experience
Demonstrated experience working with multiple external partners, agencies, and business lines to achieve campaign objectives and meet deadlines
Demonstrated experience direct-to-consumer and/or digital marketing campaigns, life-style triggers, or customer cross-sell journeys
Analytical, big-picture thinker: experience building innovative test-and-learn strategies and evolving marketing program to best in class
Ability to contribute to strategic direction of their portfolio and provide advice and recommendations to senior leadership
Experience operating in Pods/Agile environment (i.e. Scrum-Methodology or Kanban), a plus
Team player; positive energy and attitude
Benefits
Base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan)
Health and well-being benefits
Savings and retirement programs
Paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
Banking benefits and discounts
Career development
Reward and recognition
Company
The Toronto-Dominion Bank & its subsidiaries are collectively known as TD Bank Group (TD).
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$65MKey Investors
U.S. Department of the Treasury
2023-10-03Grant· $65M
Leadership Team
Brian Jacobson
Chief of Staff to the CEO, TD Bank, America's Most Convenient Bank
F
Foster Glenn
Senior Vice President Technology and Data Risk Management
Recent News
2026-01-24
2026-01-24
Company data provided by crunchbase