Rosie's People · 11 hours ago
Demand Generation Manager – Cybersecurity & AI (Contractor | Remote)
United States
Full-time, Contract
Remote
Mid Level
4+ years expRosie's People is an early-stage AI and cyber intelligence company building advanced solutions in cyber risk, compliance, and threat intelligence for financial services and other high-stakes sectors. They are seeking a Demand Generation Manager to design and execute its early demand engine and support commercial growth.
Human Resources
Responsibilities
Designing and executing a demand generation roadmap across priority sectors (e.g. financial services, fintech, regulated industries)
Planning and running multi-channel campaigns (LinkedIn, email, webinars, reports, communities)
Building and managing lead-nurture journeys for complex buying committees (CISO, risk, compliance, IT, innovation)
Collaborating with leadership to define ICPs, personas, and core messaging
Creating and repurposing cornerstone content into campaign-ready assets that support the sales cycle
Setting up lightweight marketing operations, including tracking, basic lead scoring, and funnel reporting
Experimenting with targeted, account-based motions for high-value prospects and partner ecosystems
Testing, iterating, and sharing insights across marketing, sales, and product teams to refine GTM approach
Qualification
Required
4+ years of experience in B2B SaaS demand generation or growth marketing
Owned campaigns that generated measurable pipeline, not just leads
Comfortable working hands-on with tools such as HubSpot (or similar), LinkedIn Ads, and basic analytics
Can quickly grasp and communicate complex concepts in cybersecurity, AI, or risk/compliance
Write clearly for both technical and executive audiences
Thrive in early-stage or scaling environments with limited structure and high autonomy
Preferred
Experience in marketing into regulated industries (banking, payments, insurance, healthcare, critical infrastructure)
Exposure to cybersecurity, threat intelligence, GRC, or risk quantification concepts
Experience launching or scaling demand functions in early-stage B2B technology companies
Company
Rosie's People
We are an international Executive Leadership and People Operations Consultancy supporting leaders and businesses globally.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase