Adobe · 22 hours ago
Sr. Generative Engine Optimization & Wikipedia Strategy Lead
San Jose, CA
Full-time
Onsite
Senior Level, Lead/Staff
$95K/yr - $210K/yr
8+ years expAdobe is a company focused on changing the world through digital experiences. They are seeking a Senior Generative Engine Optimization & Wikipedia Strategy Lead to define and scale their approach to Wikipedia representation, ensuring accurate information about Adobe products and platforms.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Define and own the enterprise-wide Wikipedia strategy and operating model for scaling content accuracy, updates, and representation for Adobe product pages and related key topics
Lead the prioritization and roadmap in partnership with Product Marketing and SEO partners
Audit existing Wikipedia content for gaps, inaccuracies, bias, or outdated information
Translate company milestones into encyclopedic, neutral, third-party–sourced narratives
Establish clear standards, playbooks, and approval workflows for Wikipedia updates and sourcing practices, guiding teams on what can and cannot be added to Wikipedia—and why
Ensure strict adherence to Wikipedia policies (NPOV, COI, verifiability, reliable sourcing)
Partner with Comms, PR and Legal teams to manage conflict-of-interest disclosures and risk
Source and manage specialized agencies to develop editorial implementation plans, facilitate the editing process, monitor pages, and provide feedback on strategic adjustments
Build repeatable workflows to scale updates across business units and regions
Partner with Adobe.com product partners to align Wikipedia updates with broader GEO and authority strategies
Partners with Insights team members to monitor how Wikipedia content is surfaced, summarized, or cited by AI platforms and define success metrics for Wikipedia health and impact
Act as the internal authority on Wikipedia policy and standards
Qualification
Required
8+ years in SEO, content strategy, corporate communications, or digital reputation management
Demonstrated experience working with Wikipedia at scale (editing, governance, or agency oversight)
Experience partnering with third-party Wikipedia agencies or editors
Deep understanding of Wikipedia policies, editorial culture, and sourcing requirements
Experience operating within large, matrixed enterprise organizations
Strong judgment in high-risk, high-visibility content environments
Ability to influence without direct authority
Benefits
Annual Incentive Plan (AIP)
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
2026-02-07
Company data provided by crunchbase