Noble West · 8 hours ago
Director of Content Strategy
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expNoble West is a mission-driven company focused on food, wine, and agriculture, seeking a Content Strategy Director to lead content strategy and execution across digital channels. The role involves shaping strategy, developing roadmaps, mentoring talent, and enhancing client content ecosystems through effective communication and collaboration.
AdvertisingAnalyticsBrand MarketingCRMDigital MarketingMarketingWeb DesignWeb Development
Responsibilities
Lead content strategy development across key channels email, organic/paid social, internal comms
Collaborate with client services and creative department leads to align messaging with business goals
Develop and maintain cross-channel communications plans, ensuring alignment with broader brand, marketing and media strategies
Participate in discovery phases for new client work and new scopes of work, contributing research and strategic insights
Develop and present content strategies and rollout plans to clients and internal teams
Develop and oversee influencer and creator strategy, ensuring alignment with brand, audience, and campaign objectives
Define the role of UGC and creator content within broader social and paid media strategies
Establish guidelines and frameworks for sourcing, briefing and utilizing UGC across organic and paid channels
Identify opportunities to scale creator content through paid amplification and performance-driven testing
Partner with Client Services to align influencer strategies with client goals, budgets and KPIs
Drive content development for internal and external communications - for both Noble West and our clients- including:
Integrated brand launch communications
Employee education and engagement
Newsletters, campaign-specific emails and nurture sequences
Key lead and responsibility of social content calendars in collaboration with Social Media Manager
Manage day-to-day content execution across channels, with support from project managers, client services and creatives
Recommend digital content tools and platforms that drive efficiency, collaboration and visibility
Oversee execution of influencer and creator programs, including briefing, content review, approvals and alignment with brand standards
Guide UGC content selection and optimization for organic social and paid placements
Collaborate closely with Media (partners and internal) to ensure strong integration between organic social, creator content and paid social campaigns
Support strategic implementation of AI tools that streamline content planning, publishing and optimization
Monitor content performance across email, web and social platforms; identify insights and areas of improvement
Recommend a variety of campaign tests, including A/B testing, user experience improvements, and channel optimizations
Translate performance metrics into strategic next steps for content iterations
Drive monthly and quarterly performance reporting, advocating for optimizations and performance
Analyze performance of influencer, creator and UGC content across organic and paid social
Translate paid social and creator performance metrics into insights that inform creative iteration and content strategy
Partner with Media and Analytics teams to evaluate ROI, engagement quality and scalability of creator-led campaigns
Recommend optimizations across creator selection, content formats, paid amplification, and messaging
Serve as the point of contact for digital content strategies within integrated client teams
Work cross-functionally to develop scalable, insight-driven roadmaps and campaigns
Serve as a strategic partner to Media on paid social creative development and creator-led testing
Support client conversations around influencer strategy, UGC usage rights and paid amplification approaches
Help educate internal teams and clients on best practices across influencer marketing, UGC and paid social trends
Manage and mentor junior staff or interns - stewarding growth
Qualification
Required
5–7+ years of experience in content strategy, digital marketing or social media at an agency or similar creative company
Strategic thinker with strong communication and presentation skills
Proven experience leading multi-channel content strategies, including social and email
Strong copywriting and editing skills with a sharp eye for tone, clarity and brand alignment
Experience developing communications plans and rollout strategies for brand campaigns and go-to-market initiatives
Advanced skills and expertise working with performance data to inform content optimization
Proven ability to collaborate cross-functionally with creative, client services and technical teams
Exceptional organizational and project management skills; able to juggle competing priorities with calm and clarity
Proficiency translating business objectives and brand strategy into actionable content plans
Fluency with implementing or advising on AI tools for content creation, workflows or data analysis
Awareness and POV around current trends in social media, content marketing, owned media and digital storytelling
A builder's mindset — always looking to improve systems, elevate the work, and make meaningful impact
Preferred
Working knowledge of Salesforce or similar CRM platforms and ability to advise on content-tech integration
Robust network of industry connections and freelancers to leverage, should the opportunity arise
Company
Noble West
Noble West is a collective of strategic thinkers and creative doers, building brands for the future of food.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Ali Cox
Founder and CEO
Company data provided by crunchbase