Worldwide Equipment Sales · 10 hours ago
Creative Director
Pritchard Companies is a multi-generation family business with a rich history, seeking a Creative Director to lead and enhance their visual output across various brands. The role involves setting creative standards, mentoring designers, and actively participating in design tasks while collaborating with other teams.
AutomotiveDirect SalesSales
Responsibilities
Set and maintain the creative bar across all visual output
Lead art direction for campaigns, content, and brand systems
Design when needed. Direct when possible. Fix when required
Mentor designers and creatives with clarity and generosity
Collaborate tightly with video, copy, and leadership
Help turn a fragmented creative machine into something intentional and repeatable
Qualification
Required
A seasoned creative with a strong, real portfolio. Not speculative. Not theoretical
Comfortable with ambiguity, but not allergic to decisions
Entrepreneurial. You see gaps and fill them without waiting for permission
Coachable. You're confident, not precious
A natural mentor who raises the people around them
Practical. You understand deadlines, trade-offs, and how work actually ships
Curious about brands with history and hungry to help write their next chapter
Strong art direction and visual judgment across brand, campaign, and content
High proficiency in Adobe Creative Suite
Working knowledge of Figma and modern collaborative design workflows
Comfort with motion fundamentals and designing for video, even if not executing everything yourself
Excellent taste in typography, layout, and visual hierarchy
Ability to give clear creative direction and practical feedback
Comfortable working with ambiguity, deadlines, and real-world constraints
Company
Worldwide Equipment Sales
Worldwide Equipment Sales is a dealer of new and used tow trucks, car haulers, and equipment trailers.