Conference Catalysts · 2 days ago
Content Optimization Specialist
United States
Full-time
Remote
Mid Level
$64K/yr - $64K/yr
4+ years expConference Catalysts is a respected conference management company that focuses on optimizing client operations and enhancing customer service through innovative software solutions. The Content Optimization Specialist is responsible for improving website content performance through SEO, AEO, and GEO, ensuring content is discoverable and aligned with user goals and business objectives. This role involves optimizing existing and new content, managing content improvement campaigns, and collaborating with various teams to enhance content quality and effectiveness.
Event ManagementGraphic DesignWeb Design
Responsibilities
Apply on-page SEO best practices including keyword optimization, metadata, heading structure, internal linking, readability, and structured data markup (Schema.org) to improve search visibility and enable rich results
Optimize content for both traditional search engines and AI-driven platforms (ChatGPT, Perplexity, Google AI Overviews) by ensuring clear, authoritative, and well-sourced information that can be accurately summarized and cited
Structure content to support defined conversion goals such as event registrations, downloads, contact inquiries, and membership actions while maintaining natural language patterns that perform well in voice search and conversational queries
Conduct routine content audits to identify optimization opportunities, content gaps, and pages at risk of losing visibility to AI-generated answers. Recommend updates that add unique value, original research, or expert perspective
Monitor and improve Core Web Vitals, page speed, and mobile experience as ranking factors, coordinating with development teams on technical improvements
Track search landscape changes including algorithm updates, new SERP features, and the growing influence of AI answer engines. Adapt content strategy to maintain visibility across evolving discovery channels
Maintain SEO/AEO/GEO standards across all content updates, ensuring consistent implementation of best practices while building topical authority and E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness)
Execute and coordinate content updates across websites, including page copy revisions, metadata updates, internal links, and calls-to-action
Manage incoming internal content requests and prioritize updates based on impact and project timelines
Ensure editorial consistency, tone, clarity, and messaging alignment across website content
Perform quality assurance checks after updates to confirm correct implementation, functioning links, and accurate content display
Provide guidance on content hierarchy and page structure to improve clarity and scanability (e.g., section ordering, above-the-fold content priorities)
Recommend improvements to content modules, page layouts, or recurring patterns based on performance trends and stakeholder needs
Collaborate with web and development colleagues to implement content and visual design improvements
Monitor and report on performance indicators connected to content efforts, such as search visibility, engagement metrics, and CTA interactions
Use performance insights to recommend future optimization opportunities and content updates
Analyze website analytics and search performance data to measure progress against key performance indicators (KPIs) such as organic traffic, keyword rankings, click-through rates, and conversion metrics. Use insights to inform content priorities and demonstrate continuous improvement over time
Qualification
Required
Associate's degree in web design, marketing, or related field. Or relevant combination of education and experience
4-6 years of experience in web design, engineering, or related fields
2+ years of experience in SEO, content optimization, or digital content strategy roles
Demonstrated experience applying on-page SEO best practices to improve website performance
Strong understanding of how content structure and messaging impact search visibility and user conversion
Excellent writing and editing skills with strong attention to clarity, tone, and accuracy
Ability to manage multiple content requests and deadlines simultaneously
Experience working within CMS environments to update and manage website content
Ability to collaborate effectively with marketing, product, and technical teams
Proficiency in analytics and SEO tools (such as Google Analytics, Google Search Console, Semrush, or Ahrefs) used to evaluate content performance, track KPIs, and identify optimization opportunities
Ability to interpret performance data and translate findings into actionable content recommendations
Familiarity with AI-driven search platforms and how content optimization strategies are evolving to address them
Familiarity with structured data markup (Schema.org) and its role in enabling rich search results
Working knowledge of HTML, CSS, and JavaScript fundamentals to understand content-related changes, interpret page structure, and collaborate more effectively with development teams on technical SEO improvements
Preferred
Bachelor's degree in web design, marketing, or related field. Or relevant combination of education and experience
Experience optimizing websites for professional associations, events, or membership organizations
Familiarity with accessibility and readability best practices for web content
Experience supporting conversion-focused landing pages or campaign content
Exposure to UX writing or content strategy practices
Experience working with distributed or international stakeholder teams
Familiarity with marketing automation or CRM-connected website workflows
Experience using front-end templating languages and frameworks such as Vue, Blade, Twig, or Antlers, and utility-first CSS frameworks like Tailwind, enabling direct implementation of structured data, metadata, and content optimizations within page templates
Benefits
Comprehensive Medical, Dental & Vision Insurance (Full employee premiums covered by Conference Catalysts).
Health Flexible Spending Account (FSA) for eligible health & wellness expenses.
401(k) Retirement Plan following the 90-day onboarding period (Conference Catalysts matches dollar for dollar, up to 5% of employee deferrals).
Uncapped flex time off following the 90-day onboarding period.
14 paid company holidays.
Voluntary Life and AD&D insurance.
Individual professional development budget.
Annual office discretionary budget.
Annual swag store budget.
Monthly gym membership reimbursement.
Company
Conference Catalysts
Conference Catalysts offers event management, web, and graphic design services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Chris Dyer
President & CEO
Judy Scharmann
CEO
Company data provided by crunchbase