We Are Rosie · 23 hours ago
Digital Media Manager, Social
United States
Full-time
Remote
Senior Level
$65/hr - $65/hr
5+ years expWe Are Rosie is a global agriculture-focused organization that supports growers with a mix of farm inputs and services. They are seeking a Digital Media Manager with a paid social focus to lead the execution, optimization, and performance of paid social media campaigns across major platforms.
AdvertisingConsultingContent CreatorsDigital MediaMarketingMarketplaceSocial Media
Responsibilities
Execute and optimize day-to-day paid social media campaigns across major social platforms
Serve as the first point of contact for all paid and boosted social activity, including:
Campaign setup and trafficking
Real-time optimization and budget pacing
Audience targeting and segmentation
Creative rotation, testing, and iteration
Manage hands-on buying and optimization within paid social platforms (e.g., Meta, TikTok, LinkedIn, X, Pinterest, Snapchat)
Monitor performance in real time and proactively optimize toward campaign objectives (awareness, engagement, traffic, conversion)
Partner with creative agencies on:
Executional planning and campaign setup (including trafficking process)
Creative best practices and ad format recommendations
Platform-specific specifications and timelines
Ensure accurate implementation of tracking, pixels, taxonomy, conversion events, and platform integrations
Troubleshoot delivery, performance, or approval issues and provide timely solutions
Support campaign reporting, insights, and learnings to inform future social strategies and optimizations
Contribute to the development and refinement of paid social best practices, standards, and documentation
Ensure campaigns adhere to brand safety, data privacy, and platform compliance standards
Qualification
Required
5+ years extensive hands-on paid social media buying experience with strong working knowledge of major paid social platforms and ad managers
Proven experience executing and optimizing paid social campaigns end to end
Experience managing both paid and boosted social campaigns
Solid understanding of paid social fundamentals, including: Audience targeting and lookalike modeling, Bidding and budget optimization, Creative testing frameworks, Performance measurement and KPIs
Experience collaborating with Brand AORs or creative partners
Highly detail-oriented with the ability to manage multiple live campaigns simultaneously
Comfortable working in fast-paced, execution-focused environments
Preferred
Experience managing campaigns across multiple objectives (upper- and lower-funnel)
Familiarity with creative best practices across social formats (static, video, carousel, short-form)
Working knowledge of: Programmatic buying platforms, Adobe Analytics, Audience management platforms (Liveramp)
Background in an agency or high-volume in-house media environment
Ability to translate performance data into actionable recommendations
Passion for staying current on paid social trends, platform updates, and emerging ad formats
Curiosity in agriculture a plus
Excellent communication skills
Company
We Are Rosie
We Are Rosie is an advertising marketplace that connects the user to hand-picked teams curated to serve the user's goals.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknownKey Investors
Align Capital Partners
2021-12-21Private Equity
Leadership Team
Jeff Levick
Chief Executive Officer
S
Stephanie Nadi Olson
Founder // Exec Chair of the Board
Recent News
2025-08-07
2024-04-06
Company data provided by crunchbase