Vail Resorts · 3 hours ago
Director of Engineering, Guest Identity & Personalization
Broomfield, CO
Full-time
Hybrid
Director/Executive
$165K/yr - $180K/yrVail Resorts is a leading company in the outdoor recreation industry, seeking a visionary Director of Engineering to lead their Guest Identity & Personalization capabilities. This role involves overseeing the development of a sophisticated MarTech ecosystem and ensuring seamless, high-impact guest experiences through effective data architecture and technology solutions.
LeisureTravel
Responsibilities
Direct the strategy for unifying disparate guest data points into a single, persistent identity. You’ll ensure identity resolution is robust, privacy-compliant, and accessible across all guest-facing channels
Lead the technical roadmap for our Customer Data Platform (CDP), Content Management System (CMS), and Digital Asset Management (DAM). You will ensure these platforms are not just operational, but integrated and cutting-edge
Oversee the creation of internal tools and intuitive interfaces. Your goal is to democratize data, allowing our marketing talent to orchestrate, personalize, and measure campaigns without needing a ticket for every change
Drive the "irrigation" of personalized data. You will build the custom integrations and interfaces required to flow guest insights into any channel (email, web, app, or in-resort) for real-time, relevant messaging
Mentor and scale a high-performing engineering team, fostering a culture of technical excellence, rapid experimentation, and guest-centric thinking
Qualification
Required
Proven experience leading large-scale engineering teams, specifically within MarTech, AdTech, or Data Engineering
Deep understanding of identity resolution, data integrity & democratization, and a vision for modern SaaS and API-first architectures
You know how to build systems that handle scale while maintaining low latency
You don't just build features; you build solutions
You understand the 'why' behind marketing tactics and can translate them into technical requirements
A track record of working closely with Marketing, Product, and other Engineering leaders to align technical roadmaps with business growth
Experience managing build vs. buy decisions and navigating the complex vendor landscape of CDPs and CMSs
Extensive experience managing and integrating best-in-class SaaS platforms
Deep proficiency in cloud data warehousing, specifically managing data flows and identity schemas within Snowflake or Databricks
Proven ability to build complex, automated workflows using SnapLogic (or equivalent iPaaS tools) to connect disparate systems and 'irrigate' data across the enterprise
Familiarity with the Adobe Analytics suite, specifically in how it feeds into identity resolution and helps measure the downstream impact of personalization efforts
A strong advocate for 'Headless' and 'Composable' architectures, ensuring that guest data and content are accessible via custom endpoints for any digital channel
Expert-level understanding of cloud infrastructure (AWS or Azure), specifically regarding data security, privacy compliance (GDPR/CCPA), and low-latency delivery
Preferred
Specific experience with Amperity (CDP) and ContentStack (Headless CMS) is highly preferred
Benefits
Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
MORE employee discounts on lodging, food, gear, and mountain shuttles
401(k) Retirement Plan
Employee Assistance Program
Excellent training and professional development
Referral Program
Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
Free ski passes for dependents
Critical Illness and Accident plans
Company
Vail Resorts
Vail Resorts is a network of the best destination and close-to-home ski resorts in the world including Vail Mountain, Breckenridge, Park City Mountain, Whistler Blackcomb, Stowe, and 32 additional resorts across North America; Andermatt-Sedrun and Crans-Montana in Switzerland; and Perisher, Hotham, and Falls Creek in Australia.
Founded in 1992
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Angela Korch
Chief Financial Officer
Recent News
2024-03-08
2024-02-17
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2024-02-06
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