Uneekor, Inc. · 2 days ago
Sr. Manager, Content Strategy
Dallas, TX
Full-time
Onsite
Senior LevelUneekor is a trailblazer in golf simulation technology, dedicated to revolutionizing the way golfers train and play. They are seeking an experienced Senior Manager, Content Strategy to shape messaging and brand positioning across various touchpoints, ensuring alignment of content with marketing and business objectives.
GolfManufacturingOutdoorsSporting Goods
Responsibilities
Define, shape, and deliver Uneekor’s overarching messaging and content strategy to support brand, marketing, and business objectives across all B2B and B2C touchpoints
Lead copy development across a wide range of assets, including product manuals and set-up guides, website copy, blogs, email campaigns, sales presentations, and high-impact social media and campaign content
Translate complex technical product specifications and features into clear, compelling, consumer-centric benefits that drive engagement and action
Develop campaign headlines, slogans, and messaging that capture attention, strengthen brand recognition, and support product launches and marketing initiatives
Apply a deep understanding of audience segmentation to tailor messaging for specific customer types, their needs, challenges, and decision drivers
Establish and maintain a consistent brand of voice, tone, and narrative, using storytelling to build trust and emotional connection with our audience
Partner closely with design, production, and creative teams to ensure messaging, visuals, imagery, video, and graphics work in complete harmony
Collaborate with product teams to develop go-to-market messaging that is technically accurate and positioned to clearly differentiate Uneekor from competitors
Champion content execution with internal teams and external agencies, supporting product launches, digital campaigns, meta-ads, website content, and event signage
Leverage insights, performance data, and best practices, particularly across social and digital channels to optimize content effectiveness and influence platform algorithms
Oversee the adaptation and localization of content for global markets, working with translation and regional partners to maximize relevance and impact
Conduct competitive analysis to evaluate market messaging, identify opportunities, and refine content strategies that strengthen Uneekor’s leadership and innovation story
Qualification
Required
Bachelor's degree in marketing, Business Administration, or related field
Proven experience in ecommerce and digital marketing
Strong negotiation, communication, and interpersonal skills
Ability to think strategically and analytically, with a track record of driving online growth and revenue
Analytical mindset with the ability to use data to make informed decisions
Excellent organizational and project management skills, with keen attention to detail
Proficiency in CRM and marketing automation tools
Familiarity with ecommerce best practice and new trends
Demonstrated ability to work independently and collaboratively in a fast-paced environment
Flexibility to adapt to changing priorities and market dynamics
Preferred
Experience with gaming, simulation, or sports technology
Company
Uneekor, Inc.
Uneekor uses technology + design to connect the world through golf, empowering every golfer to be the best version of themselves on and off the course.
Founded in 2015
11-50 employees
Funding
Current Stage
Early StageRecent News
Company data provided by crunchbase