Red Bull · 22 hours ago
Manager, Category Insights
Santa Monica, CA, US
Full-time
Onsite
Mid, Senior Level
$92K/yr - $138K/yr
5+ years expRed Bull is a leading beverage company, and they are seeking a Manager of Category Insights to enhance their understanding of the beverage category. This role involves managing syndicated sales data, leading insight initiatives, and collaborating with various teams to drive category growth and strengthen relationships with retail partners.
Food and BeverageWholesale
Responsibilities
Prepare reports and presentations for both internal teams and external retail partners, integrating relevant data into cohesive deliverables that summarize key insights and provide actionable recommendations
Lead and contribute to ad hoc insights projects that proactively identify category opportunities and support both national and regional strategies
Participate regularly in cross-functional meetings with sales and marketing teams, providing expertise and guidance on category and beverage market trends and their impact on the business
Promote a culture of data-driven decision-making by teaching internal stakeholders about data capabilities, tools, and how to interpret findings, in order to improve the quality of insights across the organization
Work with the Senior Manager to oversee the on-site Circana partnership, ensuring data is delivered accurately and on time, and that the engagement provides maximum strategic value
Take ownership of and enhance the category insights reporting suite across all retail data sources, continually improving its content, relevance, and delivery to meet evolving business and customer needs
Ensure that the design and structure of syndicated databases develop in line with trends in beverages, shopper behavior, and retail, anticipating future analytical needs
Manage relationships with additional insights partners (including Nielsen, Mintel, Numerator Promo Intel, 1010, and Euromonitor), ensuring that their deliverables are aligned with strategic priorities
Qualification
Required
5+ years of work experience in the CPG/FMCG or beverage industry; category management experience is preferred
Broad knowledge of CPG industry data, insight providers, and their tools and capabilities is preferred
Advanced proficiency in Microsoft Office
Proven ability to translate insights into actionable sales strategies and tactics
Demonstrated peer leadership and influence in developing others; people management experience is an advantage
Strong customer-service orientation
Ability to integrate diverse data sources, interpret analytical results, develop recommendations, create compelling, story-driven presentations, and present effectively to a wide range of audiences
Language requirement: English
Preferred
Bachelor's degree preferred; an advanced degree is a plus
Benefits
Comprehensive Medical, Dental and Vision Plans
401k Match
Family Leave
PTO & Paid Holiday Schedule
Pet, Legal, and Life Insurance
Tuition Reimbursement
Company
Red Bull
Red Bull is a beverage company that offers energy drinks.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jennifer Tetrick
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