Samba TV · 3 days ago
Senior Director, Measurement and Audiences Portfolio
San Francisco, CA, US
Full-time
Onsite
Director/Executive
$200K/yr - $275K/yr
12+ years expSamba TV is a company that tracks streaming and broadcast video with proprietary data and technology. They are seeking a strategic product leader to own and drive their Measurement and Audiences portfolio, responsible for product strategy, team leadership, and cross-portfolio collaboration.
AdvertisingAppsDigital MediaVideo
Responsibilities
Own the vision, roadmap, and business outcomes for Measurement and Audiences products, including reach/frequency campaign measurement, outcomes measurement, audience segmentation/activation, and platform integrations
Drive portfolio-level prioritization across competing needs—balancing feature development, technical infrastructure, partner integrations, and strategic insights initiatives
Define success metrics spanning customer adoption, measurement accuracy, revenue impact, and operational efficiency
Translate market trends and customer feedback into actionable product strategy that differentiates our platform
Lead and develop a team of Product Owners/Managers across reach & frequency, outcomes measurement, audiences/activation, integrations, and strategic initiatives
Coach team members on prioritization frameworks, data-driven decision making, and stakeholder influence
Create clarity around roles and ownership, especially for the strategic initiatives function that identifies insights-driven opportunities for productization
Build a high-performance culture that balances speed of execution with quality and customer impact
Partner closely with Data Science and Engineering to ensure measurement and audience modelling methodologies are statistically sound, scalable, and explainable
Collaborate with Sales and Client Services to understand advertiser measurement and audience needs and translate them into product requirements
Work with Business Development to prioritize and scope third-party integrations (DSPs, analytics platforms, data partners, clean rooms)
Oversee a function dedicated to identifying product opportunities through customer insights, competitive analysis, and market research
Establish processes for evaluating which strategic insights warrant investment and productization vs. one-off solutions
Drive thought leadership externally on measurement best practices, privacy-safe attribution, and audience strategy
Monitor industry evolution (MTA, MMM, incrementality testing, privacy changes) and position the portfolio accordingly
Serve as the voice of advertisers and agencies, understanding how they evaluate campaign success and make optimization decisions
Ensure products deliver accurate, timely, and actionable insights that drive customer value and retention
Navigate complex measurement challenges including cross-device tracking, walled garden limitations, and attribution modeling
Champion industry standards and collaborate on initiatives that advance measurement transparency
Qualification
Required
12+ years of product management experience, with 5+ years leading product teams in ad tech, measurement, analytics, or audience platforms
Deep expertise in digital advertising measurement—reach/frequency metrics, attribution models, incrementality testing, brand lift studies, or audience analytics
Proven track record of managing products as a business, with P&L accountability and clear ownership of revenue and customer outcomes
Strong analytical foundation with ability to evaluate statistical methodologies, challenge assumptions, and communicate complex concepts to non-technical stakeholders
Experience managing both platform products (audience activation, measurement dashboards) and strategic initiatives (insights, R&D, partnerships)
Exceptional ability to work in a highly matrixed environment—balancing needs of Sales, Engineering, Data Science, and external partners
Preferred
Experience with integrations to major ad platforms (Google, Meta, Amazon, The Trade Desk, etc.) and understanding of their APIs and data models
Track record of taking insights from strategic initiatives and successfully translating them into scaled product features
Familiarity with privacy-preserving measurement techniques (clean rooms, aggregated reporting, synthetic controls)
Experience in both B2B SaaS and media/advertising business models
Benefits
Health insurance
Wellness offerings
Life and disability insurance
A retirement savings plan
Paid holidays
Paid time off (PTO)
Other employee benefits
Company
Samba TV
Samba TV enables the next-generation TV experience powered by its first-party data and helps viewers engage with relevant media.
201-500 employees
H1B Sponsorship
Samba TV has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (3)
2023 (3)
2022 (6)
Funding
Current Stage
Growth StageTotal Funding
$75.66MKey Investors
Horizon Technology FinanceLiberty Global VenturesDisney Accelerator,Union Grove Venture Partners
2025-12-08Debt Financing· $30M
2021-02-20Series C
2020-11-19Convertible Note
Leadership Team
Ashwin Navin
CEO
David Harrison
Chief Technology Officer
Recent News
vcnewsdaily.com
2025-12-09
TV Technology
2025-12-09
2025-12-09
Company data provided by crunchbase