Crunchafi · 20 hours ago
Content Marketing Lead
United States
Full-time
Remote
Mid, Senior Level
3+ years expCrunchafi is revolutionizing the world of accounting with innovative cloud-based solutions. They are seeking a Content Marketing Lead who will develop and optimize content strategies to enhance brand visibility and support sales efforts.
AccountingCloud Data ServicesSoftware
Responsibilities
Develop and execute Crunchafi’s content strategy across web, email, social, and PR channels to drive visibility, leads, and engagement
Plan, write, and edit high-quality content including blogs, case studies, press releases, bylines, one-pagers, and website copy
Build and maintain a comprehensive content calendar aligned with marketing campaigns, product launches, and industry trends
Execute SEO strategy and conduct keyword research, optimize existing content, and track performance metrics to improve organic rankings
Collaborate on sales enablement and customer onboarding content, creating and managing tools that help sales teams educate and convert prospects (e.g., pitch decks, sales collateral, ROI calculators, etc.)
Manage Crunchafi’s content library, ensuring materials are up-to-date, on-brand, and easily accessible for internal teams
Own Crunchafi’s social media presence, crafting posts that amplify our voice and strengthen engagement across LinkedIn and other key channels
Collaborate cross-functionally with Product Marketing, Sales, and Design to ensure content consistency and alignment with business goals
Qualification
Required
3–5 years of experience in content marketing, copywriting, or similar roles within a B2B SaaS or accounting/financial technology company
Proven experience driving SEO growth through content planning, optimization, and performance tracking
Strong background in sales enablement content and understanding of the buyer's journey
Excellent writing and editing skills and able to simplify technical topics into clear, engaging messages
Highly organized self-starter who thrives in a fast-paced, collaborative environment
Strategic thinker with the ability to connect content initiatives to measurable business outcomes
Experience working with CPA firms, accounting software, or fintech audiences
Preferred
Extensive experience with creative and publishing tools such as InDesign, Figma, or Canva
Familiarity with HubSpot or similar CRM/marketing automation platforms
Benefits
Competitive salary
Health, dental, and vision plans
401(k) Retirement savings plan for US-based employees
100% remote work environment, with occasional travel for in-person company and/or team meetings
Unlimited PTO
Significant professional development growth opportunities
Dynamic and inclusive company culture with real commitment to our values
Company
Crunchafi
Crunchafi (pronounced crunch-uh-fy) is transforming accounting with intuitive, cloud-based solutions designed to simplify complex financial processes.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Aquiline Capital Partners
2024-01-10Private Equity
Leadership Team
Ane Ohm
Co-Founder and CEO
Matt Little
Chief Technology Officer
Recent News
2025-04-11
GlobeNewswire News Room
2025-03-13
Company data provided by crunchbase