General Motors · 1 day ago
Competitor Insights Manager
Warren, MI
Full-time
Hybrid
Senior Level, Lead/Staff
8+ years expGeneral Motors is a leading automotive company focused on innovation and sustainability. As a Competitor Insights Manager, you will lead competitive insights efforts that inform product development and strategic decision-making across multiple vehicle segments.
AutomotiveElectric VehicleInformation ServicesManufacturingTransportation
No H1B
Responsibilities
Lead competitive intelligence efforts for GM’s product portfolio, delivering insights that shape program direction and strategic decision-making
Provide meaningful insights derived from data, industry research, tools and robust cross-functional synthesis to enable informed portfolio decisions
Monitor and assess industry developments across OEMs and suppliers, identifying major strategic shifts, technology roadmaps, partnerships, and emerging risks and opportunities
Conduct rigorous primary and secondary research to evaluate product concepts, quantify market opportunities, and identify segment and technology trends that support strategic marketing decisions
Deliver comprehensive competitive assessments, such as EV strategy comparisons, propulsion outlooks, and benchmarking of advanced driver assistance and hands-free driving technologies
Support cross-functional partners, including Strategy, Innovation, Marketing, Engineering, and Product Programs with competitive landscapes, trend analyses, and assessments of competitor vehicles
Partner with program teams to ensure they have the necessary competitive context to design and deliver profitable, compelling ICE and EV products across the portfolio
Prepare and deliver executive-ready insights, summarizing complex, fast-evolving competitive environments in a clear and concise manner
Qualification
Required
Bachelor's degree
8+ years of experience in automotive, strategy, market analysis, engineering, or related fields
Broad knowledge of automotive competitive landscape, markets, brands, vehicle segments, trends, supplier activity
Proven ability to translate complex competitive data into actionable insights and recommendations that influence product and technology decisions
Works effectively across functions to align stakeholders and drive well-reasoned decisions
Highly action-oriented with strong ownership, follow-through, and urgency
Exceptional ability to distill complex subjects into clear, concise insights for senior leaders
Comfortable navigating ambiguity and developing insights from loosely defined problems
Demonstrated ability to challenge assumptions and offer fact-based recommendations, even when they run counter to prevailing views
Strong analytical, technical, and critical-thinking skills, with the ability to manage multiple priorities simultaneously
Excellent written and oral communication skills
Proficient in Microsoft Word, Excel, PowerPoint
Preferred
Master's degree, preferably MBA or equivalent experience
Deep knowledge in vehicle technology and propulsion systems
Company
General Motors
General Motors is an automotive company that designs, produces, markets, and distributes vehicles and vehicle parts.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$8.51BKey Investors
US Department of Energy
2025-05-05Post Ipo Debt· $2B
2024-10-31Grant· $8M
2024-07-11Grant· $500M
Leadership Team
Mary Barra
Chair and Chief Executive Officer
Tony Cervone
Senior Vice President, Global Communications
Recent News
2026-02-07
2026-02-07
Chicago Tribune
2026-02-06
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