Anthropic · 3 days ago
Solutions Marketing Lead, Beneficial Deployments
Anthropic is a public benefit corporation dedicated to creating reliable and beneficial AI systems. They are seeking a Solutions Marketing Lead to architect social impact marketing efforts, focusing on positioning AI as a trusted partner for nonprofits and educational institutions while ensuring cohesive messaging across various sectors.
Artificial Intelligence (AI)Foundational AIGenerative AIInformation TechnologyMachine Learning
Responsibilities
Develop and execute comprehensive marketing strategy for Beneficial Deployments across key verticals, with global remit: nonprofits, higher education, life sciences/public health, and economic mobility
Craft differentiated positioning and messaging for distinct audiences within each vertical—from grantmaker foundations, operating nonprofits, scientific research institutions, workforce development partners, and mission-driven technology organizations
Lead go-to-market for product and solution launches including sector-specific SKUs (e.g., Claude for Nonprofits), relevant MCP integrations (LMS platforms, nonprofit, scientific research tools, etc.), and accessibility features
Partner with communications on executive thought leadership regarding AI's potential to benefit underserved communities, including flagship announcements in the context of key initiatives such as Claude for Life Sciences and Claude for Global Health
Drive thought leadership initiatives including impact reports and case studies that quantify Claude's real-world benefit (e.g., SROI measurement)
Design and execute demand generation campaigns for scaled programs including AI for Science grants, nonprofit accelerator cohorts, and grantmaker partnership programs
Identify and prioritize key conferences across social impact, global health, education, and nonprofit sectors and coordinate strategic presence and speaking opportunities
Write and refine copy for solutions pages, campaign materials, and partner-facing content across segments
Partner with design on visual assets that resonate with mission-driven audiences across US and global markets
Work with our integrated campaigns and social team on Beneficial Deployments-related content calendar and posts that highlight impact stories and partnership announcements
Build and maintain tracking infrastructure to measure campaign performance across channels (e.g., nonprofit verification flows, partner referrals, cohort conversions)
Enable sales and partnerships teams with enablement materials, outbound campaigns, and pipeline-driving initiatives for nonprofit enterprise accounts and higher education institutions
Support co-marketing initiatives with corporate philanthropic partners and government partnerships
Qualification
Required
Have 8+ years of marketing experience with meaningful exposure to the social impact, nonprofit, higher education, or tech-for-good space
Have experience in a .org or social impact function at a B2B enterprise company or at a mission-driven technology organization serving nonprofits, education, or public sector
Possess a balanced skill set combining product marketing/messaging expertise with demand generation and campaign execution
Demonstrate proven success in both strategic vision-setting and hands-on execution (comfortable building decks, managing multi-channel campaigns, owning pipeline metrics)
Have experience marketing across multiple audience segments simultaneously—comfortable tailoring messaging for C-suite foundation executives, nonprofit program managers, government officials, and researchers
Are comfortable in a 0-to-1 environment—can build processes where none exist and thrive in ambiguity across diverse verticals
Show expertise in navigating sensitive topics around AI ethics, equity, accessibility, and responsible deployment in underserved contexts
Possess exceptional communication and storytelling skills, with ability to translate complex AI capabilities into compelling impact narratives
Excel at cross-functional collaboration—comfortable being the connective tissue between product, sales, partnerships, communications, and marketing teams
Are a quick learner who can absorb context on complex programs rapidly across sectors as different as life sciences research and workforce development
Are passionate about AI's potential to benefit underserved communities while maintaining focus on responsible, equitable deployment
Preferred
Have worked across multiple social impact verticals (nonprofits, higher education, global health, government/public sector, workforce development) and understand their distinct buying cycles and stakeholder dynamics
Possess experience marketing to international audiences, including comfort with emerging market contexts (Africa, India, Southeast Asia) and government partnerships
Have experience with partnership marketing and co-marketing with foundations, NGOs, corporate philanthropic arms, and government agencies
Show proven track record of building marketing programs from scratch at a growth-stage company
Have established relationships within social impact conferences (Skoll, SOCAP), education conferences (EDUCAUSE, ASU+GSV), or life sciences/public health communities
Demonstrate experience launching enterprise products with tiered pricing or discount programs (similar to nonprofit SKU launches)
Have background in impact measurement, program evaluation, or working with organizations like IDinsight on SROI methodologies
Show success managing multiple concurrent campaigns across diverse program areas and geographies
Possess experience with both enterprise sales-assisted motions and product-led growth strategies in mission-driven contexts
Have exposure to life sciences research, public health systems, or workforce development ecosystems
Have experience with AI or machine learning technology marketing
Benefits
Optional equity donation matching
Generous vacation and parental leave
Flexible working hours
Company
Anthropic
Anthropic is an AI research company that focuses on the safety and alignment of AI systems with human values.
H1B Sponsorship
Anthropic has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (13)
2023 (3)
2022 (4)
2021 (1)
Funding
Current Stage
Late StageTotal Funding
$33.74BKey Investors
Fidelity,ICONIQ Capital,Lightspeed Venture PartnersLightspeed Venture PartnersGoogle
2025-09-02Series F· $13B
2025-05-16Debt Financing· $2.5B
2025-03-03Series E· $3.5B
Recent News
2026-02-09
Company data provided by crunchbase