Fairfield Residential · 6 hours ago
Senior Content Specialist - Marketing
San Diego, CA
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $90K/yr
5+ years expFairfield Residential is a leader in the multifamily housing industry, dedicated to creating exceptional apartment living. The Senior Content Specialist plays a key role in shaping and maintaining the brand voice across multiple channels, responsible for creating compelling content and managing social media engagement.
Asset ManagementConstructionReal Estate
Responsibilities
Strategize and write content that supports Fairfield’s brand objectives and desired identity, including emails, social media, video scripts, etc
Research and use target keywords to write blog and website copy that is optimized for search engines while remaining engaging and informative
Own content creation and strategy for corporate social media channels
Assist with strategic creative programming to support corporate and community initiatives
Play a vital role in editing/proofing all marketing collateral, websites, signage, social media, etc
Track digital coverage of select topics and events
Make regular updates within our content management system for website changes or edits
Compile and analyze reporting for social media and digital content performance
Identify social media influencer opportunities for appropriate communities
Manage social media vendors and oversee content output for our portfolio of communities
Be a brand steward of Fairfield’s values, website, social media, and other marketing channels to ensure content reflects the brand and its objectives
Utilize and upkeep a robust content calendar that contains and schedules all aspects of Marketing content throughout the year
Proactively identify opportunities to streamline processes and improve marketing support across the portfolio
Provide additional backup and assistance when team members are traveling or out of office
Other duties and responsibilities as assigned
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field
5-10+ years of communications experience, preferably in real estate, multifamily, or a fast-paced agency environment
Experience analyzing data to make tactical decisions
Exceptional written and verbal communication skills with the ability to differentiate brand voices and an impeccable eye for proofreading
Strong organizational and project management skills with the ability to juggle multiple tasks and timelines
Proficient in Microsoft Office Suite (especially Excel), Google Workspace, and comfortable navigating digital platforms
Familiarity with content marketing analytics (SEO, social, Google Analytics, etc)
Strong attention to detail and a proactive, solution-oriented mindset
Strong skills in creating original content that targets a specific audience and meets company objectives
Expertise with SEO, particularly as it pertains to writing creative copy that includes effective keyword placement and optimization
Knowledge of social media engagement strategies and best practices
Good eye for design and ability to follow style guide parameters
Benefits
Paid time off, paid holidays and sick days, paid time off for volunteering activities (optional)
Matched 401(k)
Medical, dental & vision insurance
Flexible spending account
Life insurance
Company
Fairfield Residential
Fairfield Residential is a multifamily real estate company.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Greg Pinkalla
Chairman and CEO
S
Shant Koumriqian
Chief Operating Officer
Recent News
2025-12-05
2025-09-15
2025-07-31
Company data provided by crunchbase