Chapman University School of Pharmacy · 1 day ago
Director, Web Strategy
Irvine, CA
Full-time
Onsite
Director/Executive
$140K/yr - $170K/yr
6+ years expChapman University School of Pharmacy is seeking a Director of Web Strategy who will work closely with the Associate Vice President of Marketing and Digital Strategy. This role involves leading the vision and execution of the university's web presence to enhance user experience and engagement, while managing a team responsible for maintaining optimized marketing websites.
Higher Education
No H1B
Responsibilities
At the direction of the Associate VP, develop and implement a comprehensive web strategy aligned with institutional marketing goals
Lead website governance to ensure brand consistency, usability, and accessibility across all digital properties
Partner and collaborate with marketing teams, content owners and creators to ensure engaging, high-quality, user-centered content and a seamless digital experience
Collaborate with IS&T & legal to ensure data privacy, security, and compliance with industry standards
Help facilitate the research, implementation, training and technical maintenance of our marketing technology stack
Clearly present to stakeholders with data and partner needs in mind
Oversee website architecture, user experience (UX), and interface design (UI) to improve usability and engagement
Manage ongoing website enhancements, redesigns, and performance improvements
Lead the project management process for the web development team to ensure criteria and timelines are mapped out and met
Code websites using HTML , CSS , JavaScript, jQuery, PHP , WordPress, GitHub, REST , APIs, and have a general understanding of other languages
Ensure the website is optimized for SEO , mobile responsiveness, and accessibility standards ( WCAG )
Manage the debugging process to ensure healthy and functioning marketing websites
Oversee content management system ( CMS ) governance, support, training, workflow, and best practices
Lead and mentor a team of web design, development, UX/UI, content and analytics specialists
Manage relationships with external vendors, agencies, and technology partners
Work with SMC team members and other stakeholders for user testing and feedback needs
Work with IT and other campus partners in the procurement of new web & marketing technology
Ensure the documentation of new processes, technology, consistency guides, training materials, and style libraries
Participate in the hiring and performance evaluations of team members
Foster a culture of innovation, collaboration, and continuous improvement
Establish KPIs and use data-driven insights to optimize the website for conversions and engagement
Conduct regular audits, usability testing, and competitive analysis to refine strategies
Implement A/B testing and personalization strategies to enhance user experience
Measure and report through analytics and other tracking systems
Qualification
Required
Bachelor's degree in computer science, digital marketing, web development, UX design, or a related field
6+ years of experience in web design/development, UX/UI and web strategy
4+ years of experience in web programming using technologies like HTML, CSS, JavaScript, jQuery, PHP, MySQL, WordPress, GitHub, REST, APIs, and have a general understanding of REST, API design, web service architecture and other languages
Strong understanding of CMS platforms (e.g., WordPress, Drupal, Modern Campus), UX/UI best practices, and web technologies
Experience in web content optimization for SEO and improving engagement
Experience with marketing technologies including Salesforce Marketing Cloud (marketing automation), Google Analytics, Google Tag Manager, dashboard, SEMrush and other tools to support marketing goals
Experience with tools like SiteImprove for accessibility standards (WCAG), compliance, and web security best practices
Proven leadership experience managing teams and cross-functional projects
Strong project management skills, with experience using tools like Asana, Jira, Trello, or any other project management system
Excellent communication skills, both written and oral and interpersonal skills
Ability to explain technology concepts in an understandable manner
Preferred
Strong commitment to customer service and teamwork
Ability to work under tight deadlines and sometimes shifting priorities
Familiarity with marketing automation, CRM platforms, and personalization strategies
Experience in higher education and/or nonprofit sectors is a plus
Company
Chapman University School of Pharmacy
A top 50 research school, Chapman Pharmacy is an ACPE and WASC-accredited institution located in Irvine, California.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase