Empire Marketing Strategies · 1 day ago
Senior Category Insights Manager
Cincinnati, OH
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $130K/yr
3+ years expEmpire Marketing Strategies is a leader in delivering exceptional in-store execution for over 40 years, enhancing the customer experience in grocery retail. They are seeking a Senior Category Insights Manager to leverage data and insights to drive portfolio expansion and increase retail share for clients, while also mentoring team members and fostering collaboration across functions.
AdvertisingCRMFood and BeverageMarketing
Responsibilities
Strategic Category Management
Client Partnership Development
Team Leadership and Collaboration
Data Analysis and Reporting
Establish category management defining strategies to provide the framework for customer/account specific plans focused against merchandising, product assortment, placement, pricing, and promotion online and offline
Serve as the category expert internally, creating compelling, actionable & measurable category plans and working collaboratively with cross-functional teams including sales, strategy, shopper marketing, and insights
Build comprehensive knowledge of the products, attributes, strategies, tactics, and competitive trends in the marketplace for assigned categories online and offline
Develop long-term, strategic partnerships with clients, particularly with Kroger, fostering relationships at senior levels
Present insights and provide strategic point of view in clients meetings as well as ad hoc discussions as applicable
Monitor company and customer assortments, identifying opportunities for incremental business growth
Coach and train Insights Team colleagues to support their growth through best practice sharing, mentoring, and ad hoc training
Work effectively with Sales, Marketing, Shopper Marketing, Shopper & Consumer Insights, Brand, eCommerce, and other Category Leadership resources to establish, lead and maintain performance management including the streamlining of reporting cadences, macro assessments, and opportunity gap analysis
Develop and present comprehensive, concise, and objective category reviews incorporating shopper, consumer, retailer, syndicated, and loyalty data
Maintain tracking and reporting of company and customer assortments to monitor progress against goals, identify incremental opportunities to drive the business
Provide ad-hoc category management reporting, trend analysis, customized reports, and special project work directly to internal/external leaders as necessary
Bring intellectual curiosity and a forward-thinking mentality to maintain awareness of market trends and retailer strategies and adjust client’s strategy accordingly
Keep abreast of developments and best practices in Category Management, pursue the knowledge needed to improve departmental capabilities and professional agility
Qualification
Required
Bachelor's degree in business, Marketing, Management, Accounting, Data Analytics, or a related field; MBA preferred
A minimum of 3-5 years of progressive experience in sales, category management, trade marketing, analytics, consumer, or shopper insights
Proven experience in leading customer engagements related to space and assortment, pricing strategy, trade promotion strategy, and omnichannel solutions
Experience in sales and/or analytical sales support, with a focus on face-to-face engagement with Kroger preferred
Ability to develop and deliver a strategic plan, measuring and monitoring results, and make recommendations to achieve growth targets through category leadership
Expertise in the Category Management process and proficient in syndicated and panel data as well as familiarity with pricing, promotion and assortment optimization software knowledge and experience working with customer POS data systems (experience with data sources such as Nielsen, IRI, NPD, Numerator, 84.51, dunnhumby, SPINS, Spectra/demographics)
Experience with OnDemand, Kroger, Forecasting, and Project Management
Ability to distill complex data into clear, compelling, actionable stories
Advanced Microsoft Office Suite skills (Excel, Word, and PowerPoint)
Exceptional communication skills – verbal, written, and presentation
Strong planning/organizing skills; the ability to manage multiple projects simultaneously and create structure and process where it does not currently exist
Strong understanding of industry and global/national category management and shopper insight trends, frameworks, and best practices
Extensive knowledge of retail merchandising and in-store execution tactics
Demonstrated ability to build indispensable, collaborative partnerships with retail customers and internal business partners, across functional teams
Preferred
CPCM (Certified Professional Category Manager) or CPSA (Certified Professional Strategic Advisor) certification
Willingness to travel 10-15% of the time
Experience in Sales and/or analytical sales support and driving face-to-face dialogue and initiatives with Kroger a plus
Experience in multiple departments highly desirable
Benefits
80% employer-covered benefits
Medical, dental, vision, life and AD&D insurance
Disability coverage
A retirement program
Mental health support
Paid time off
9 paid holidays annually
Company
Empire Marketing Strategies
Empire Marketing Strategies is a food production company that offers perishable sales and merchandising services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Michael Marek
CFO & CAO
Danielle Fleming
Human Resources Business Partner
Recent News
Canadian News Wire
2023-05-30
Company data provided by crunchbase