Tinuiti · 17 hours ago
Manager, Creative Strategy
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $95K/yr
5+ years expTinuiti is the largest independent full-funnel marketing agency in the U.S., specializing in digital media management. The Manager, Creative Strategy role involves defining and overseeing creative strategies for client campaigns, managing a team of Creative Strategists, and ensuring alignment with business objectives and marketing goals.
AdvertisingAffiliate MarketingAnalyticsCRMEmail MarketingMobileSearch EngineSEMSEOSocial Media Advertising
Responsibilities
Define and oversee the creative strategy for client campaigns, ensuring alignment with business objectives and marketing goals
Collaborate with internal teams (e.g., creative studio, media planning, client partnership, analytics) to develop integrated creative solutions tailored to audience segments and client KPIs
Leverage data insights to refine strategies and drive innovation in creative outputs
Support and build upon new approaches to creativity strategy, including content and creative strategy synergies, new curator-led brand creative approaches, and AI enabled performance creative
Manage and mentor a team of Creative Strategists, providing clear direction, feedback, and professional development opportunities
Help manage partnership with the Creative Studio to maximize value of creative delivery to clients
Facilitate cross-functional collaboration to foster a culture of innovation and excellence
Guide the development of audience-specific creative strategies, testing plans, and performance optimization across channels such as paid social media, display, streaming TV, and more, ensuring quality, timeliness, and alignment with client expectations
Review and approve creative concepts, ensuring consistency with brand guidelines and client/channel/industry best practices
Support pitch presentations and client communications as the account’s senior creative lead
Stay ahead of industry trends, emerging technologies, and generative AI tools to incorporate new ideas into campaigns
Encourage experimentation and new ways to implement creative testing to optimize creative performance
Qualification
Required
5+ years of experience in creative strategy or marketing, with a proven track record of managing and mentoring creative teams
At least 2 years of client relationship management experience, delivering on creative goals and collaborating closely with either in-house or agency creative teams through the ideation, production, and review process
Demonstrated personal expertise in campaign development, creative optimization, and data-driven strategies
Strong leadership and communication abilities
Proficiency in analyzing data from platforms such as Facebook Ads Manager, Snapchat, TikTok, and YouTube and deriving insights that can inform performance-driven creative strategies
Familiarity with email, web, display, and social channels, with a focus on innovation and optimization
Understanding of A/B and multivariate testing methodologies
Ability to understand and translate business goals into actionable marketing and communication objectives
Interpret and analyze research findings and reports, utilizing insights to enhance strategies
Summarize and share third-party research within concise presentations that inform both internal teams and clients
Excellent client-facing communication skills for in-person pitches and presenting work to both new and prospective clients ranging in seniority
Empathetic, people-first approach to management
Possess a test-learn mindset ('how can something be 10% better than the last time we tried it?')
Inquisitive nature and willingness to ask questions, learn and adapt to new technologies, e.g. generative AI
Preferred
Advertising agency experience in addition to in-house experience
Client experience within health & wellness, beauty and ecommerce industries, OR
Client experience within retail, apparel and financial services industries
Benefits
Unlimited PTO
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100% with immediate vesting
Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources
Company
Tinuiti
Tinuiti is a data-driven digital marketing agency specializing in full-service online marketing.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Antares
2020-12-02Acquired
2019-08-22Debt Financing
Leadership Team
Zach Morrison
Chief Executive Officer
Justin Manus
CTO
Recent News
2026-01-15
Company data provided by crunchbase