Wonderful Agency · 8 hours ago
Analyst, Marketing Data
Los Angeles, CA
Full-time
Hybrid
Mid Level
$80K/yr - $100K/yr
4+ years expThe Wonderful Company is a privately held $6 billion company committed to providing high-quality, healthy brands. They are seeking a highly analytical Marketing Data Analyst to transform complex marketing data into strategic insights that drive growth and retention for their premium and luxury brands.
Marketing & Advertising
Hiring Manager
Alice Y.
Responsibilities
Analyze and interpret marketing performance across multiple channels, including email, SMS, paid search, paid social, and web analytics, providing actionable insights to internal stakeholders and brand teams
Develop and maintain multiple dashboards and reporting frameworks that monitor KPIs such as acquisition, conversion, retention, and subscription health
Collaborate with marketing and creative leads to inform audience segmentation, creative testing, and campaign optimization strategies
Use SQL and BigQuery to extract, clean, and model datasets across various sources, ensuring data accuracy and consistency
Build automated reporting workflows using ETL tools (e.g., Funnel.io) to streamline data ingestion and reduce manual processes
Support A/B and multivariate testing, providing statistical insights and recommendations for ongoing optimization
Present findings through clear visualizations and executive-level, actionable, forward-looking summaries that influence marketing and business decisions
Qualification
Required
4-6 years of experience in marketing analytics, performance marketing, or digital strategy within an agency or in-house marketing environment
Solid understanding of marketing KPIs, including CAC, ROAS, LTV, CTR, and CVR
Strong understanding of marketing channels, for example, Meta Ads Manager, Google Ads (video and search), Commission Junction Affiliate, Pinterest, TikTok, YouTube, CRO
Experience with ETL and data integration tools (Funnel.io, Supermetrics, Stitch, N8N, Airbyte, etc.)
Working knowledge of GA4, Looker Studio, or similar data visualization platforms
Strong analytical, problem-solving, and communication skills with the ability to synthesize data into meaningful business insights
Interest in or prior exposure to subscription-based and luxury brand marketing environments
Preferred
Experience with marketing automation and CRM platforms such as Klaviyo, or Salesforce Marketing Cloud
Hands-on proficiency with SQL and Google BigQuery for querying and manipulating large data sets
Experience with social and creative reporting platforms such as Hootsuite or Motion
Familiarity with data modeling, attribution, or predictive analytics
Experience working within subscription or DTC business models
Understanding of data governance, quality assurance, and marketing data architecture
Benefits
Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future
24/7 online physician consultations
Virtual mental health resources
Life coaching
Engaging employee community groups
Cash rewards for healthy habits and fitness reimbursements
Library of on-demand fitness videos
Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units.
Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses.
Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward.
Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace.
Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities.
Company
Wonderful Agency
Wonderful Agency is the in-house, full-service advertising and marketing agency at The Wonderful Company.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Fresno Business Journal
2022-12-02
The Hollywood Reporter
2022-01-12
Company data provided by crunchbase