Unlock Health · 3 days ago
Performance Strategy Analyst
Nashville Metro
Full-time
Onsite
Entry, Mid Level
2+ years expUnlock Health is a full-service marketing communication agency focused on healthcare technology and revenue strategy. They are seeking a Performance Strategy Analyst to manage campaign performance, troubleshoot issues, and connect proprietary technologies to client successes.
AdvertisingConsultingHealth CareInformation ServicesMarketing
Responsibilities
Daily Revenue Management
Daily Yield Audits: Monitor Revenue vs. Spend at a granular level to ensure the campaign performance and profit targets are being met
Performance Intervention: Identify accounts where performance is dipping or costs are spiking and proactively flag them and determine a proposed course correction
Budget Integrity: Own the daily pacing reports, ensuring that spend remains optimized for maximum results rather than just hitting a budget
Tactical Troubleshooting & Stakeholder Support
CX/Ops Frontline: Serve as the first point of contact for Client Experience and Media Ops teams when they have questions about Paid Search Pro performance or technical nuances
Troubleshooting: Resolution of daily issues (data discrepancies, campaign performance questions, etc.)
The Translator: Take complex performance shifts from the UMCP and assist CX and Ops in the translation of them into client-ready stories that drive retention and upsells
Innovation Lab Activation
Monitoring Experiments: Track the day-to-day results of new strategy pilots, working closely with the Senior Performance Specialists and the Senior Director to determine whether experiments should be scaled
Operational Feedback: Report back to the Senior Specialist on how new features are behaving "in the wild" to inform future technical iterations and assist in the development of documentation and training materials
Qualification
Required
Proactive problem solver who identifies performance anomalies at the first sign of trouble, quickly diagnosing the cause and pivoting to a solution that protects client success and agency margins
Google Ads Certified (Search, Display, Video)
2-4 years of hands-on experience managing and optimizing mid-to-large scale campaigns in Google Ads and Meta Ads
Experience working in campaign management and automation tools such as Google Marketing Platform (Campaign Manager 360, Search Ads 360, etc.), Optmyzr, Skai, or similar enterprise-level bidding and automation platforms
Preferred
Hands-on experience managing campaigns in LinkedIn Ads, Microsoft Ads, or AdTheorent
Familiarity with visualization tools such as Looker Studio, Tableau, or PowerBI
Company
Unlock Health
Unlock Health is a technology and services platform that connects managed care and marketing to help healthcare organizations.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-04-21Acquired
Leadership Team
Brandon Edwards
Chief Executive Officer
John Wagner
VP of Managed Care
Recent News
2026-01-15
2025-12-18
2025-12-02
Company data provided by crunchbase