Life360 · 1 day ago
Principal Product Manager- Advertisting Exchange
United States
Full-time
Remote
Lead/Staff
10+ years expLife360 is a mission-driven company focused on keeping families connected through innovative mobile applications and devices. They are seeking a Principal Product Manager to lead and scale their programmatic advertising exchange and SSP capabilities, ensuring stability, performance, and strategic growth in their Ads business.
AndroidAppsFamilyMobileMobile Apps
Responsibilities
Own exchange operations and performance by serving as the primary product owner for exchange-related issues, integrations, and reliability, ensuring ongoing stability and rapid resolution of incidents in partnership with Engineering and Programmatic stakeholders
Provide strategic product leadership by defining and maintaining the product vision and roadmap for programmatic and exchange offerings, aligning priorities with company goals, market trends, and leadership direction
Drive monetization and exchange optimization by applying expertise in supply and demand dynamics, auction mechanics, pricing, formats, and partner mix to improve performance and scalability
Own and evolve programmatic integrations across OpenRTB, Prebid (client and server), and Google Open Bidding, ensuring high-quality bid flow, measurement, and partner performance across Web, Mobile, and CTV
Manage product-related partner relationships by supporting SSP, DSP, and technology integrations, troubleshooting complex issues, driving post-integration optimization, and acting as an internal advocate for partner needs and constraints
Drive future-looking platform investments by evaluating industry shifts, including AI-driven buying and selling protocols, ensuring Life360 remains well-positioned as the ad tech ecosystem evolves
Collaborate cross-functionally with Sales, Marketing, Finance, Legal, and Business Development teams to ensure alignment, clear communication, and effective execution
Qualification
Required
10+ years of experience in Product Management within AdTech, with deep familiarity with programmatic advertising, SSPs, exchanges, and supply and demand dynamics
Bachelor's degree or equivalent practical experience required; advanced degree is a plus
Deep familiarity with programmatic advertising and standards, including OpenRTB, Prebid (client-side and server-side), and Google Open Bidding (including troubleshooting, optimization, and integration best practices)
Experience working with header bidding and auction dynamics (latency, timeouts, bid caching, floors, demand routing, identity/consent signals, and win-rate optimization) across Web, Mobile, and CTV
Proven track record of owning complex, high-scale platforms where operational excellence, reliability, and monetization are critical to business success
Strong ability to lead in ambiguous, fast-changing environments, balancing short-term operational needs with long-term strategic goals
Experience working closely with Engineering teams on technically complex systems, including backlog ownership, sprint execution, and tradeoff decision-making
Demonstrated success collaborating across cross-functional teams such as Programmatic, Sales, Partnerships, Marketing, Finance, and Legal
Ability to assess business and revenue impact quickly, prioritize effectively, and drive clear decisions during incidents and high-pressure situations
Excellent communication skills, with the ability to influence and align both technical and non-technical stakeholders, including senior leadership
Strong analytical and problem-solving skills, with comfort using data to guide prioritization, optimization, and strategic planning
Experience representing a company externally with partners and at industry events, and staying current on market trends, competitive landscape, and emerging technologies
Benefits
Medical, dental, vision, life and disability insurance plans (100% paid for US employees)
We offer supplemental plans for medical and dental for Canadian employees
401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees
Employee Assistance Program (EAP) for mental wellness
Flexible PTO and 12 company wide days off throughout the year
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Company
Life360
Life360 creates a mobile app for families that helps families feel closer together.
501-1000 employees
H1B Sponsorship
Life360 has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (22)
2023 (17)
2022 (21)
2021 (17)
2020 (7)
Funding
Current Stage
Public CompanyTotal Funding
$460.24MKey Investors
Bryant Stibel InvestmentsRegal Funds ManagementADT,Expansion Venture Capital
2025-06-03Post Ipo Debt· $320M
2022-11-21Post Ipo Equity· $33.04M
2021-06-29Post Ipo Equity· $2.1M
Leadership Team
Chris Hulls
Co-Founder and Executive Chairman
Justin Moore
Chief Technology Officer
Recent News
The Motley Fool
2026-01-24
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-01-24
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