Medtronic · 14 hours ago
Senior Paid Media Specialist, Multichannel Marketing
United States
Full-time
Remote
Mid, Senior Level
$86K/yr - $128K/yr
4+ years expMedtronic is a global leader in healthcare technology dedicated to alleviating pain and restoring health. The Senior Paid Media Specialist will be pivotal in planning, executing, and optimizing paid media campaigns across various digital platforms to maximize online presence and drive quality traffic.
Artificial Intelligence (AI)BiotechnologyHealth CareHealth DiagnosticsMedical Device
Responsibilities
Develop and execute comprehensive paid media strategies that align with business goals and objectives. This includes managing budgets, selecting appropriate platforms, and setting campaign objectives
Create, launch, and monitor paid media campaigns across platforms such as Google Ads, Bing, Facebook Ads, LinkedIn Ads, and more. Optimize campaigns for maximum performance and ROI
Conduct in-depth keyword research to identify opportunities and create targeted, high-performing ad campaigns
Collaborate with the creative team to develop compelling ad copy and visuals that resonate with the target audience and drive conversions
Monitor and manage advertising budgets, ensuring efficient allocation of resources to meet campaign goals
Regularly analyze campaign performance data, generate reports, and provide insights to improve campaign effectiveness. Use data-driven insights to refine strategies and tactics
Implement A/B tests to optimize ad creatives, landing pages, and other campaign elements for better results
Stay up-to-date with industry trends and competitive landscape to identify opportunities and threats. Adjust strategies accordingly
Collaborate with other marketing teams, including SEO, content, and social media, to ensure a cohesive and integrated marketing approach
Ensure that all paid media activities comply with industry regulations and company policies
Qualification
Required
Bachelor's degree
At least 4 years of experience in paid media management with a Bachelor's degree or 2 years with a Master's degree
Must have proficiency in digital advertising platforms specifically SEM with Bing and Google Ads, Facebook Business Manager, Adobe Ad Cloud and LinkedIn Ads
Preferred
Bachelor's degree in Marketing, Advertising, Business, or a related field. Master's degree a plus
4-7 years of experience in paid media management, with a strong track record of achieving measurable results
Strong analytical skills with the ability to interpret data and make data-driven decisions
Excellent communication and interpersonal skills
Adept at staying current with industry trends and emerging technologies
Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus
Benefits
Health, Dental and vision insurance
Health Savings Account
Healthcare Flexible Spending Account
Life insurance
Long-term disability leave
Dependent daycare spending account
Tuition assistance/reimbursement
Simple Steps (global well-being program)
Incentive plans
401(k) plan plus employer contribution and match
Short-term disability
Paid time off
Paid holidays
Employee Stock Purchase Plan
Employee Assistance Program
Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)
Company
Medtronic
Medtronic is a healthcare technology company that designs and develops AI-based products and solutions for the medical industry.
10001+ employees
H1B Sponsorship
Medtronic has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (349)
2024 (387)
2023 (291)
2022 (310)
2021 (300)
2020 (261)
Funding
Current Stage
Public CompanyTotal Funding
$18.17BKey Investors
NHS EnglandBlackstone Life SciencesTrade Capital Funding
2025-09-15Post Ipo Debt· $1.76B
2024-05-29Post Ipo Debt· $3.24B
2023-03-23Post Ipo Debt· $2B
Leadership Team
Geoffrey Martha
CEO and Chairman Of The Board Of Directors
Linnea Burman
SVP & President, Neurovascular
Recent News
2026-02-06
UPSTATE BUSINESS JOURNAL
2026-02-06
Company data provided by crunchbase