Sally Beauty · 15 hours ago
Director, Digital Analytics
Plano, TX, United States
Full-time
Hybrid
Director/Executive
8+ years expSally Beauty Holdings, Inc. is a leader in professional hair color and beauty supplies, providing products across multiple countries. The role of Director, Digital Analytics is a high-impact position focused on driving digital growth and customer engagement through analytics leadership, partnering with various teams to establish frameworks and insights that inform marketing and product strategies.
MessagingRetailSocial Media
Responsibilities
Partner on A/B testing strategy and post-campaign performance evaluations for digitally delivered experiences inclusive of personalization, campaigns, offers & audience strategies advising stakeholders across ecommerce, digital product, marketing, IT; drive and operate an analysis-driven iterations and operation of digital experimentations. Lead the measurement of incrementality & institutionalization of learnings captured through experimentation while clarifying roadmap & prioritization
Deliver & advance robust digital reporting systems & strategic insights for both internal (e.g. marketing, personalization) and external stakeholders(e.g., vendor partners, media agency) that connect marketing & digital product activities to omni-channel customer experiences & business outcomes and identify/prioritize areas of optimization. Build and refine marketing attribution models to assess ROI and inform budget allocation – partnering closely with data science. Identify drivers of traffic, conversion, and engagement to optimize channel strategy and creative direction
Evolve marketing, CDP, digital, AI data strategies that enhance user/customer understanding & personalization capabilities; oversees channel attribution strategies and modeling partnering with data science, internal/external marketing stakeholders, media agency, etc. Monitors marketplace trends, competitor activities for emerging measurement and digital growth opportunities
Act as a player and a coach to develop and manage a lean team to appropriately drive focus and prioritization to continue unlocking digital growth across multiple lines of business
Oversee event taxonomy, tagging, SDK instrumentation, and QA processes across web and app platforms. Partner with media platforms, agencies, IT, MarTech partners to ensure continuity, accuracy, and scalability of analytics implementation across channels
Qualification
Required
8+ years of work experience managing analytics teams, working collaboratively with Product, IT & Digital Marketing teams, and guiding data-informed product planning, prioritization, and strategy development
A proven track record of implementing a digital experimentation framework, measurement, analysis and iteration loop & operation
Strong ability to influence strategy and driving change across organizational boundaries through clear and compelling communication of data-driven insights and analyses
Strong coding experience in one (or more) data programming languages like Python/R
Knowledge of and experience with large cloud-based data platforms such as Databricks, SQL, GA4, CDP's and event-stream architecture; familiarity with Salesforce Data Cloud is strongly preferred
Excellent communication skills, with the ability to convey complex concepts to both technical and non-technical stakeholders
Preferred
Familiarity with Salesforce Data Cloud
Benefits
Medical
Dental
Vision
Life Insurance
Paid vacation and sick days
Paid holidays
Tuition reimbursement
401(k) with company match
In house salon with complementary services
Varied selection of food options at our corporate campus
Sally Beauty and CosmoProf Professional onsite store
Merchandise discount
Company
Sally Beauty
Sally Beauty is a global distributor and retailer offering professional beauty products to both retail consumers.
10001+ employees
H1B Sponsorship
Sally Beauty has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (21)
2024 (12)
2023 (9)
2022 (12)
2021 (10)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$600.03M2024-02-27Post Ipo Debt· $600M
2015-06-20Post Ipo Debt· $0.03M
2006-11-16IPO
Leadership Team
J
Jordan Bartow
CEO
Recent News
2025-10-29
Company data provided by crunchbase