Traeger, Inc. · 1 day ago
Insights Strategist
Salt Lake City, UT
Full-time
Onsite
Senior Level
5+ years expTraeger, Inc. is a leader in outdoor cooking and BBQ innovation, seeking an Insights Strategist to join their Insights and Innovation team in Salt Lake City, UT. The role focuses on designing and executing consumer research to drive strategic decisions and innovation, ensuring that consumer insights shape the company's initiatives.
Consumer Goods
Responsibilities
Design and execute quantitative and qualitative research studies that uncover consumer needs, behaviors, motivations, and unmet opportunities across the Traeger ecosystem
Serve as the consumer advocate on Discovery teams, ensuring insights shape strategic decisions throughout the front-end innovation process
Deliver project-by-project insights with clarity and impact—translating data into compelling narratives that drive action, decision-making, and alignment across functions
Build and curate our Foundational Knowledge Base, transforming it from a repository into a strategic asset that empowers teams to access, understand, and apply consumer insights in real-time
Operationalize our internal consumer validation lab, establishing protocols and workflows for our test kitchen space, recruiting participants, coordinating product testing sessions for usability studies, concept validation, and understanding how consumers interact with Traeger products
Identify, analyze, and validate new consumer segments, product categories, and emerging technologies that expand Traeger's innovation horizons
Balance a portfolio of work: 70% serving rapid tactical studies (concept validation, feature prioritization, usability testing) and 30% conducting deeper strategic research (segmentation, ethnographies, journey & jobs mapping)
Partner with cross-functional teams—product, design, engineering, & marketing—to socialize findings, coach on interpretation, and embed consumer-centric thinking into team workflows
Champion methodological rigor and best practices in research design, from survey instrumentation to interview protocol to validation frameworks, leveraging AI tools where appropriate to increase efficiency and impact
Stay ahead of emerging research methodologies, tools, and technologies that can enhance how we understand and engage with consumers
Qualification
Required
Bachelor's degree in a research-related field (Market Research, Psychology, Sociology, Anthropology, Industrial Design, Human-Computer Interaction, or related discipline)
5–8 years of experience in consumer insights, user research, or market research
Willingness to travel 10-15% (primarily domestic, occasionally international)
Deep expertise in both quantitative methods (survey design, statistical analysis, segmentation, conjoint, MaxDiff) and qualitative methods (in-depth interviews, ethnography, diary studies, usability studies, co-creation sessions)
Proven ability to translate complex research into clear, compelling insights that influence strategic decisions
Experience building research infrastructure—knowledge management systems, insight repositories, research operations frameworks
Strong storytelling skills with the ability to tailor communication to different audiences, from executives to product teams to designers
Comfort operating in ambiguity and shifting between tactical execution and strategic thinking seamlessly
Collaborative mindset with experience coaching and influencing cross-functional partners who may not have research backgrounds
Proficiency with research tools and platforms (e.g., Qualtrics, Toluna, dScout, Dovetail, or equivalent)
Genuine curiosity about people, products, and the intersection of technology and human behavior
Highly motivated, detail-oriented, and driven by empathy, curiosity, intellectual rigor, and a passion for understanding what makes consumers tick
Preferred
Master's degree preferred
Experience within consumer products, IoT, or experience-driven categories
Bonus points for SQL, experience querying data warehouses (e.g., AWS Redshift) or working with BI platforms like Domo or Looker
Familiarity with web and app analytics tools like Google Analytics is a plus
Benefits
Full medical/dental/vision packages to fit your needs
401K to help you plan for the future
Tuition reimbursement
Individual professional development programs & initiatives to help you grow professionally
Great discounts on all things Traeger
Company
Traeger, Inc.
Since its humble start in Oregon in the 1990's, Traeger Wood Pellet Grills have been the outdoor cooking choice of food enthusiasts.
501-1000 employees
H1B Sponsorship
Traeger, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (3)
2023 (2)
2021 (2)
2020 (1)
Funding
Current Stage
Late StageLeadership Team
Dominic Blosil
Chief Financial Officer
Amanda Lee
Executive Assistant to Chief Marketing Officer and Chief Sales Officer
Recent News
2023-12-23
2023-12-23
2023-12-23
Company data provided by crunchbase