Brightline · 23 hours ago
Senior Marketing Technology & Analytics Manager
United States
Part-time
Remote
Senior Level
$140K/yr - $180K/yr
6+ years expBrightline is a therapy and psychiatry practice delivering expert pediatric, teen, and parental mental health care. They are seeking a Senior Marketing Technology & Analytics Manager to lead marketing analytics, web analytics, data operations, and governance efforts to enhance performance and optimize resource allocation.
Child CareFamilyHealth CareHome Health CareMental Health
Hiring Manager
Isabella Gee-Iziduh
Responsibilities
Understand existing objectives, campaigns, data flows, metrics, and stakeholders; recommend incremental improvements
Lead broader initiatives to deepen understanding of prospects and members/caregivers, and advance our marketing attribution capabilities
Establish and maintain standardized marketing KPIs and leading metrics aligned with organizational goals and performance tracking
Champion a culture of data literacy, building operational dashboards, and socializing data through data-driven storytelling, visualization, and self-service empowerment
Learn and support existing tools, including: Ours Privacy, GA4, Snowflake, Contentful, CallTrackingMetrics, Google Ads, Meta Ads, Microsoft Clarity, and Tableau
Collaborate with engineering, product, and data teams to support two-way integrations between the MarTech stack and enterprise data systems
Define and lead the requirements for creating a marketing database in Snowflake
Partner closely with Marketing leadership, the B2B Growth team, paid media agencies, vendors, contractors, and internal teams to understand and own all marketing data flows and insights
Align teams around shared metrics and dashboards that drive transparency, inform decision-making, and improve performance
Participate deeply in marketing data governance, collaborating closely with legal, compliance, data, and IS teams to ensure compliance with privacy laws (e.g., HIPAA, CCPA, COPPA)
Define data ownership and implement best practices for documentation, validation, and data lineage
Evaluate and improve marketing data workflows, data quality, integrations, and automations to reduce tech debt and increase efficiency
Identify opportunities for advanced analytics, experimentation, and predictive modeling to enhance marketing insights and performance
Qualification
Required
Bachelor's or Master's degree in Marketing, a STEM field, or an MBA
6+ years of experience in marketing analytics or a closely related field
Demonstrated success leading high-growth marketing data initiatives, including system integration, marketing automation, and data ops support
Excellent communication and stakeholder management skills, with a passion for data-driven storytelling and empowering others for self-service
Strong project management and prioritization abilities, with comfort operating in ambiguous, fast-moving environments
Experience managing marketing data in a regulated industry such as healthcare, and familiarity with privacy laws, such as HIPAA, COPPA, and CCPA
Strong web analytics experience, including with tag management and CDPs
Solid understanding of A/B testing and experimentation for websites
Experience with SQL and working with data engineers and developers
Proficiency with BI tools such as Tableau, Looker, or Power BI
Benefits
Medical, Dental, Vision, Long-Term Disability, Life Insurance, Flexible Spending Account, and 401k
12 Company Holidays, Holiday Shutdown, Time Off, Parental Leave
Health and Wellness Stipend, Home Office Reimbursement and Professional Development Reimbursement
Stock Options
Company
Brightline
Brightline is a med-tech company that provides behavioral healthcare services for children and their families.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$212MKey Investors
Northwell HealthKohlberg Kravis Roberts & Co.Google Ventures
2022-07-12Series C· $10M
2022-03-29Series C· $105M
2021-06-16Series B· $65M
Leadership Team
Naomi Allen
CEO and Co-Founder
Giovanni Colella, MD
Co-Founder and Executive Chairman
Recent News
2026-01-22
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2026-01-17
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2026-01-16
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