Royal Caribbean Group · 18 hours ago
Senior Analyst, Casino Database Marketing
Miami, FL
Full-time
Onsite
Mid, Senior Level
2+ years expRoyal Caribbean Group is pleased to offer a career opportunity for a full-time Senior Analyst in Casino Database Marketing. This role is responsible for maximizing net revenue from the casino database by promoting sailings to known casino guests and driving additional acquisition efforts.
Travel
Responsibilities
Own, manage and develop all casino database marketing campaigns, as well as analyzing the database for growth opportunities
Segment casino marketing database and determine offers for database marketing campaigns that maximize profitability of targeted player groups through segmentation testing and analysis
Own casino marketing testing program, including proposal of tests, analysis/reporting of tests, and ensuring learnings are incorporated into all casino channels
Delivers consistent post-campaign/monthly/quarterly/annual reports with analysis and insights that will be implemented into casino tactics
Collaborate with other members of the Casino Operations and Hotel Performance teams to ensure we are collecting, reporting and analyzing data in the most accurate way possible with consistency across teams and reports
Serve as the liaison between internal Blue Chip teams and Marketing to ensure proper development and delivery of casino collateral and loyalty initiatives
Collaborate with Blue Chip and Marketing teams to strategically increase automated touchpoints to improve guest experience and loyalty engagement
Consistently evaluate processes and campaign development strategies with Marketing to ensure our teams are working efficiently to develop and execute campaigns quickly
Provide guidance for and support other Casino initiatives such as Instant Rewards, Partnership Certificate Events, Rep cross-marketing, Player Development marketing and more
Partner with Shipboard Operations, IT, and Hotel Performance to constantly improve quantity and quality of casino database as well as accuracy of data transfer from ship to shore
When appropriate, personally manage customer issues, escalations, and onboard responsibilities
Meet and exceed annual casino bookings/revenue/APD growth targets
Qualification
Required
College degree required
2 to 5 years database marketing required
Education: BS/BA in Marketing, Industrial Engineering, Analytics, or related field
Experience in database analytics and revenue optimization, CRM, customer contact strategy and loyalty marketing
Knowledge of the principles of casino mathematics, including the calculation of theoretical loss, is a plus
Proficiency with a variety of software packages such as Excel, Word, Powerpoint and working knowledge or basic understanding of programs such as SQL, PowerBI, SAS and others
Execution: excellent attention to detail and follow through
Project management: ability to manage multiple campaigns and cross-functional team members
Familiarity with metrics-based marketing
Demonstrated leadership capabilities and effective verbal and written communication skills
Ability to read, write and present extensive and complex procedures to executive level audience
Ability to travel domestically and internationally and work flexible hours
Approach: energy and enthusiasm to drive results; must be self-motivated, proactive and poised
Benefits
Competitive compensation and benefits package
Excellent career development opportunities
Company
Royal Caribbean Group
Royal Caribbean Group is a cruise vacation company with a global fleet of 63 ships traveling around the world.
10001+ employees
H1B Sponsorship
Royal Caribbean Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (36)
2024 (19)
2023 (12)
2022 (14)
2021 (4)
2020 (14)
Funding
Current Stage
Public CompanyTotal Funding
$15.43BKey Investors
RCI HoldingsMorgan Stanley
2025-09-22Post Ipo Debt· $1.5B
2025-05-14Post Ipo Debt· $2.28B
2024-09-16Post Ipo Debt· $1.5B
Leadership Team
Jason Liberty
Chairman and Chief Executive Officer
Matt Denesuk
SVP, Chief AI Officer
Recent News
2026-02-05
2026-02-04
Company data provided by crunchbase