Life360 · 18 hours ago
Global Consumer Insights Lead
United States
Full-time
Remote
Senior Level
$133K/yr - $198K/yr
7+ years expLife360 is a leading mobile app company focused on keeping families connected and safe. They are seeking a Global Consumer Insights Lead to drive strategic research that influences product development and empowers marketing teams through innovative methodologies and AI-driven tools.
AndroidAppsFamilyMobileMobile Apps
Responsibilities
Lead the discovery and planning cycle each quarter, partnering with PMM leadership to identify 'big unknowns' and prioritize research efforts
Architect the research methodologies in partnership with Product Marketing to help solve key business challenges and product decisions
Partner with International PMM to conduct research in key markets, decoding cultural nuances in 'family safety' to inform localized go-to-market plans
Develop our playbook for 'Lean Research' with templates for briefs, survey design, and 1:1 interview guides to ensure consistency and quality
Act as a player-coach to PMMs, teaching them how to execute their own rapid-cycle testing so the team stays agile
Spearhead the adoption of AI and LLM tools to automate the synthesis of NPS, App Store reviews, and transcripts into actionable narratives
Own the operations and ROI for internal platforms (Morning Consult Brand Tracker, UserTesting.com, SurveyMonkey), ensuring they are optimized for US and international teams
Program manage our qualitative program, facilitating 1:1 interviews and focus groups with Life360 Members to stay ahead of evolving family needs
Lead the analysis of App Store reviews and NPS data, turning raw feedback into monthly 'Voice of the Family' reports that influence the product roadmap
Own the development of our behavioral and family lifecycle segmentation, defining how Life360 delivers value at every stage of parenting
Lead high-impact quantitative research, including Van Westendorp, MaxDiff, and Conjoint analysis to support the evolution of our roadmap and commercial strategies
Act as the internal authority on survey logic and data integrity, ensuring every quantitative signal is statistically sound
Partner closely with Data Science and Analytics teams to synthesize 'stated' consumer data (from surveys) with 'observed' behavioral data (in-app metrics), creating a holistic, data-backed view of the Life360 member
Conduct market intelligence and opportunity analysis alongside PMM maintain a global view of the competitive landscape to drive the annual planning cycle
Qualification
Required
Minimum 7-10 years experience with proven track record in a high-growth environment, ideally within subscription/SaaS and Consumer Hardware ecosystems
Expert-level proficiency in advanced quantitative models (Van Westendorp, MaxDiff, Conjoint) and qualitative discovery that uncovers the 'why' behind family behavior
A world-class storyteller capable of translating complex, multi-source data points into sharp, high-impact narratives that drive macro-level alignment and long-term roadmap planning
An high-velocity operator who thrives in 'lean' environments, with a bias toward action and the ability to deliver 80/20 insights in days, not months
Passion for democratizing research by building the 'Lean Research' templates and coaching PMMs to run their own tactical tests without sacrificing data integrity
Proven ability to partner with International teams to decode cultural definitions of 'family safety' and inform localized market-entry strategies
High comfort in using AI workflows and modern tech stacks (UserTesting.com, SurveyMonkey) to automate the synthesis of NPS, transcripts, and reviews—drastically reducing the time from data to discovery
Self-sufficiency in navigating data visualization and analytics tools such as Tableau, Looker, or Amplitude to interpret member performance dashboards and triangulate research findings with real-time business health
Deep experience in defining behavioral and lifecycle segmentations that go beyond demographics to identify the 'Jobs-to-be-Done' for families at every life stage
The ability to translate consumer sentiment into insights to support business cases, including market sizing (TAM/SAM/SOM), opportunity analysis, and annual planning bets
A track record of successful cross-functional collaboration using data to challenge assumptions and influence high-stakes pivots across Product, Marketing, and Engineering
Benefits
Competitive pay and benefits
Medical, dental, vision, life and disability insurance plans (100% paid for employees)
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Flexible PTO, 13 company-wide days off throughout the year
Winter and Summer Weeklong Synchronized Company Shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership for your preferred circle
Free Tile Products
Company
Life360
Life360 creates a mobile app for families that helps families feel closer together.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$460.24MKey Investors
Bryant Stibel InvestmentsRegal Funds ManagementADT,Expansion Venture Capital
2025-06-03Post Ipo Debt· $320M
2022-11-21Post Ipo Equity· $33.04M
2021-06-29Post Ipo Equity· $2.1M
Leadership Team
Chris Hulls
Co-Founder and Executive Chairman
Justin Moore
Chief Technology Officer
Recent News
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2026-01-24
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2026-01-24
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