Almina Concept · 2 days ago
Digital Marketing Assistant
NYC Metro Area
Full-time
Hybrid
Mid Level
3+ years expAlmina Concept is a Women’s Apparel E-Commerce Company seeking a Digital Marketing Assistant to join their team. The role involves managing social media content, executing e-commerce strategies, collaborating on marketing initiatives, and analyzing performance metrics to enhance user experience and drive revenue.
E-CommerceFashionJewelry
Hiring Manager
Angela G.
Responsibilities
Own daily monitoring of all UGC content and response of direct messages, comments, and mentions across major social platforms including Instagram, TikTok, Facebook, Pinterest, and emerging channels
Manage influencer outreach/giftings building a strong almina concept community
Provide support in executing e-commerce strategies to boost website traffic, enhance user experience, and increase conversions and revenue goals
Work closely with the team and Brand Manager to develop promotions, SEO strategies, email campaigns/content, and social media content
Lead eCommerce development projects and collaborate with external resources and vendors
Monitor web analytics, analyze website and campaign performance, and make data-driven recommendations for improvement
Reports all key metrics on a weekly, monthly and quarterly basis
Own and execute all affiliate marketing channels to increase conversion and revenue
Work closely with the team to update the product catalog, ensuring accurate and up-to-date product information
Manage flatlay photoshoot
Work closely with the PR team to drive initiatives
Manage day-to-day customer service, and troubleshooting
Enhance user experience to make it intuitive and engaging
Oversee and develop customer support processes to ensure high levels of customer satisfaction and loyalty
Manage, steam and organize all In-House samples
Send samples to all respective teams in a timely manner
Stay updated on emerging e-commerce trends and best practices, particularly those specific to the Shopify platform
Help drive brand awareness and execute marketing initiatives to all Almina Concept Events. Pop ups, IRL and PR events
Qualification
Required
Bachelor's degree in Marketing, or a related field
A minimum of 3 years of experience in e-commerce, with a focus on Shopify
Proficiency in web analytics tools, such as Google Analytics, as well as strong knowledge of SEO and digital marketing strategies
In-depth understanding of e-commerce Key Performance Indicators (KPIs) and metrics
Proven ability to organize and present e-commerce data effectively to support decision-making
Excellent written and verbal communication skills
Strong organizational and project management skills
Demonstrated ability to build effective relationships across organizational boundaries. Effective interpersonal skills, both oral and written
Knowledge of customer service principles and practices
Proficiency in microsoft office suite, adobe Programs, and editing platforms to create emails and social media content
Track record of delivering results and making impactful decisions
Strong strategic, analytical, and execution skills
Expertise in current eCommerce industry best practices
Demonstrated dedication with the ability to lead projects from origin through execution
Ability to learn, contribute and thrive in a fast-growing, dynamic environment. Manage multiple projects simultaneously
Self-starter and entrepreneurial spirit with a hands-on approach
Benefits
Paid vacation, sick & holidays
Healthcare
Clothing discount
Dog-friendly office
Company events
Company
Almina Concept
Almina Concept sells knitwear, tops, shirts, loungewear, tees, jumpsuits, rings, and earrings.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Angela Gahng
Founder & CEO
Company data provided by crunchbase