Hasbro · 11 hours ago
Associate Manager, Global Brand Development & Product Strategy
Boston, MA
Full-time
Hybrid
Mid Level
$74K/yr - $111K/yr
3+ years expHasbro is a company dedicated to entertaining and connecting generations of fans through storytelling and play. They are seeking a curious and strategic Associate Brand Manager to drive product strategy for global brands, focusing on understanding consumer insights and collaborating with cross-functional teams to bring ideas from concept to launch.
Card and Board GamesConsumerGamingToys
Responsibilities
Support the development of global product strategies and line plans, from early concept through launch
Use consumer, category, and cultural insights to inform product innovation, platform evolution, and portfolio decisions
Analyze market, category, and competitive trends to identify whitespace opportunities and growth ideas
Partner with cross-functional teams (product development, insights, design, engineering, finance, legal) to move ideas forward efficiently and creatively
Help shape go-to-market direction by aligning product intent, positioning, and storytelling across regions
Support U.S. market execution by contributing to line planning, forecasting, sell-in readiness, and close collaboration with sales teams to ensure product strategies translate to strong in-market performance
Work closely with regional and commercial teams to understand local market needs, retail dynamics, and executional challenges
Support forecasting, development systems, and tracking tools to ensure accurate product, timeline, and financial inputs
Support internal storytelling through clear decks, frameworks, and narratives that bring product strategies to life
Keep teams aligned through clear, consistent communication of priorities, progress, and decisions
Qualification
Required
3 years of experience in brand, product, strategy, consumer goods, or a related field
Bachelor's degree in Marketing, Business, Strategy, or a related discipline (MBA a plus)
Experience with product development processes, line planning, forecasting, sales collaboration
Comfort working with data and insights—able to connect quantitative and qualitative inputs into clear recommendations
Strong organizational and project management skills; comfortable juggling multiple workstreams
A strong interest in product development, consumer behavior, and portfolio strategy
Clear, confident communicator who can influence cross-functional partners
Comfort experimenting with and applying AI-powered tools to improve analysis, productivity, and creative problem-solving
Proficiency in Microsoft PowerPoint and Excel
Adaptable with ability to work across a wide variety of brands and toy categories and at different stages of development
Benefits
Health & Wellness: Medical, Dental, and Vision Insurance
Time Off to Recharge: Paid Vacation & Holidays
Financial Well-being: Generous 401(k) Match
Life & Family Support: Paid Parental Leave
Giving Back: Volunteer & Employee Giving Programs
Level Up Your Skills: Tuition Reimbursement
Exclusive Perks: Product Discounts & More
Company
Hasbro
Hasbro is engaged in providing children’s and family leisure time products with brands and entertainment properties.
5001-10000 employees
H1B Sponsorship
Hasbro has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (5)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-05-08Post Ipo Debt· $500M
2010-12-21IPO
Leadership Team
Barry Dorf
Vice President of Interactive Global Licensing and Business Development
Dan Shull
Chief Digital Information Officer
Recent News
2026-02-06
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2026-02-06
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2026-02-05
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