Marketing Data Analyst, Accolades jobs in United States
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Forbes · 4 hours ago

Marketing Data Analyst, Accolades

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$85K/yr - $90K/yr
date3+ years exp

Forbes is an iconic global media brand that has symbolized success for over a century. They are seeking a Marketing Data Analyst to support the Accolades business by aggregating, analyzing, and transforming complex marketing and sales data into actionable insights to inform campaign strategies and measure performance.

EdiscoveryEducationNewsPublishingSocial News

Responsibilities

Partners with stakeholders to understand business challenges, key performance indicators (KPIs), and audiences to develop segmentations for targeted campaigns
Maintains data integrity within the CRM (Salesforce) and associated datasets through regular cleansing, standardization, and quality checks of zero-party, first-party, and third-party data
Translates business requirements into data-focused objectives to establish, modify and maintain crucial data insights for the marketing and sales teams
Drafts and maintains marketing database procedures and documentation to ensure process integrity and adherence to internal policies
Builds and maintains reports and dashboards in Looker/Salesforce, and develops custom analyses to track marketing performance, campaign effectiveness, and ROI
Conducts deep-dive analysis on marketing campaign performance (email, display, paid search, etc.) to identify trends, opportunities for optimization, and root causes for performance fluctuations
Provide data-backed, action oriented recommendations to the marketing and sales teams on analysis to improve audience targeting, personalization, and conversion rates

Qualification

Data analysisSalesforceData visualization toolsMicrosoft ExcelB2B experienceAnalytical skillsMarketing metrics familiarityCommunication skillsTeamwork

Required

3-5 years of experience within a Marketing and/or Data Management team
Strong analytical and quantitative skills with proven ability to manipulate, interpret, and verify large, disparate datasets (including behavioral, sales, and campaign data)
Proficiency with data manipulation and intermediate proficiency with Microsoft Excel
Direct experience in leveraging data from a CRM (Salesforce preferred) and/or a Customer Data Platform (CDP) for segmentation and reporting
Demonstrate the ability to effectively translate complex analytical data into clear, actionable narratives for non-technical business stakeholders
Ability to work independently and across teams
Experience with data visualization tools
Familiarity with marketing performance metrics (e.g., CPA, LTV, ROI, conversion rates)

Preferred

Prior experience analyzing data within a B2B or subscription-based environment is highly preferred

Company

Forbes

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Forbes Magazine is a business magazine that is focused on business news and financial information. It is a sub-organization of Forbes.
dateFounded in 1917
location
Jersey City, New Jersey, USA
people-size201-500 employees
web-link
https://www.forbesmagazine.com

Funding

Current Stage
Growth Stage
Total Funding
$200M
2022-02-10Corporate Round· $200M
2014-07-01Acquired

Leadership Team

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Janett Haas
SVP, Sales & C-Suite Community Lead
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Kerry Lauerman
Executive Editor, News
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