Russell Tobin · 2 days ago
Digital Marketing Manager
United States
Contract
Remote
Senior Level
$60/hr - $70/hr
7+ years expRussell Tobin & Associates is seeking a Senior Acquisition and Performance Marketing Manager to own and scale their search acquisition engine, focusing on Google Ads, Microsoft Ads, and Apple Search Ads. This hands-on role requires managing large budgets and driving profitable growth through SEM and digital channels.
ConsultingHuman ResourcesLegalStaffing Agency
No H1B
Hiring Manager
Dee Dee Ratterman
Responsibilities
Own and scale SEM channels end-to-end
Lead strategy and execution for Google Ads, Microsoft Ads, and Apple Search Ads
Manage and optimize large monthly budgets directly (not via agencies)
Drive performance across key metrics: CAC, LTV, ROAS, volume, and efficiency
Be deeply hands-on
Build, launch, and optimize campaigns, keywords, bids, creatives, and landing page strategies
Conduct ongoing testing across match types, bidding strategies, creatives, and audience signals
Actively manage budgets, pacing, and forecasts
Use data to drive decisions and budget management
Own and optimize channel budgets, ensuring efficient allocation and ROI delivery
Analyze performance using platform data, analytics tools, and attribution models
Build insights that inform growth strategy, testing roadmaps, and investment decisions
Partner with analytics, product, and finance teams to align goals and measurement
Create and present performance dashboards, channel forecast and post campaign analysis to senior leadership
Leverage AI and automation
Utilize platform automation, scripts, and AI-driven bidding and targeting strategies
Experiment with AI tools to improve keyword expansion, creative iteration, performance analysis, and scalability
Stay current on emerging AI capabilities across paid search and app marketing
Stay ahead of industry trends
Maintain deep knowledge of the evolving SEM landscape (privacy changes, match type evolution, attribution shifts, Apple ecosystem updates)
Apply best practices across web and app paid search
Continuously identify new opportunities for growth and efficiency
Collaborate cross-functionally
Work closely with product, lifecycle, creative, and engineering teams to improve conversion and downstream performance
Provide clear performance updates and recommendations to leadership
Partner with Compliance, Legal, Analytics, Product, and the Brand teams to ensure seamless and compliant campaign execution
Qualification
Required
7+ years of performance marketing experience, with deep expertise in SEM
Proven experience managing large SEM budgets directly (six- to seven-figure monthly spend)
Strong hands-on experience with Google Ads
Strong hands-on experience with Microsoft Ads (Bing)
Strong hands-on experience with Apple Search Ads
Highly data-driven with strong analytical and problem-solving skills
Comfortable owning both strategy and execution
Demonstrated experience using automation and AI to optimize and scale performance
Bachelors degree in marketing, business, or related field
Must be authorized to work in the United States
Preferred
Experience in fintech, technology, subscription, and software is ideal
Startup experience strongly preferred
FinTech or Technology industry ideal
Benefits
Comprehensive healthcare coverage (medical, dental, and vision plans)
Supplemental coverage (accident insurance, critical illness insurance and hospital indemnity)
A 401(k)-retirement savings
Life & disability insurance
An employee assistance program
Identity theft protection
Legal support
Auto and home insurance
Pet insurance
Employee discounts with some preferred vendors
Company
Russell Tobin
Russell Tobin is a staffing and recruiting company that provides recruitment and staffing advisory services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
John Woronowich, JD
Vice President - Search, Staffing & Embedded Partnerships
Ashley Steger
Director of Talent Acquisition and People Operations- Embedded Partnerships
Company data provided by crunchbase