Branch · 16 hours ago
Senior Lead, Digital Channels
United States
Full-time
Remote
Senior Level, Lead/Staff
$170K/yr - $170K/yr
5+ years expBranch is on a mission to make insurance more accessible, leveraging data, tech, and automation. The Senior Lead, Digital Channels will drive the strategy and execution of digital acquisition channels, coordinating cross-functional resources to enhance performance and customer engagement.
Auto InsuranceInsuranceInsurTechProperty Insurance
No H1B
Responsibilities
Work closely with Branch’s senior leadership team on the growth strategy for digital channels
Drive the success of these new and emerging digital channels through the rigorous analysis of performance data across the customer lifecycle, from targeting the right prospects, to managing acquisition economics, to working with the UX team on improvements to the conversion funnel and the marketing team on communications over the course of the customer lifecycle
Define action plans and coordinate resources across cross-functional teams, including marketing, design & UX, data science, product underwriting, and sales & support
Own the core KPI’s for the channel, including growth targets, cost per quote, and cost per customer acquisition
Qualification
Required
5 to 10 years of career experience with a proven track record of success in a fast-paced, entrepreneurial environment
4+ years of experience with digital media and/or performance marketing
4+ years of experience optimizing for profitability and growth across a complex value chain
Deep experience with tracking, attribution, and conversion funnel metrics
Exceptional problem-solving, collaboration, and communication skills
Strong program management abilities, including planning and driving execution
Thought Leadership: Recognized expert who drives innovation, thought leadership, or practice development
Scalable Solutions: Builds tools, systems, or programs that scale across the business
Peer Developer: Shapes team standards and mentors others in strategic execution
Systems Thinking: Connects the dots between technical expertise and broader business needs
Organizational Impact: Work materially advances team capabilities and organizational outcomes
Applicants must be currently authorized to work in the United States on a full-time basis
Branch has a preference for candidates in Ohio, but is open to candidates located in AZ, FL, GA, IL, IN, IA, KS, KY, MD, MI, MO, NV, NC, OH, PA, SC, SD, TN, TX, and WI
Preferred
Experience in insurance or a similarly regulated industry
Bachelor's degree in a highly quantitative or analytical field or MBA
Benefits
Above-market salary - Branch is a data-driven company, so we do the math on salaries, too. If you get an offer from Branch, you can expect compensation that hits above the mark.
Pay equity and transparency - Our pay isn’t just market-driven, it’s equitable. We let experience and performance drive your success, never your gender, race, orientation, or beliefs.
Remote-first (with perks) - Work from where you’re most comfortable. We’ll take care of your work from home set-up and monthly internet. We also have a Columbus headquarters if you’d like to join us in an office.
Flexible YouTime - We don’t just let you control your own time off. We actually encourage you to use it. After your first year at Branch, we’ll give you $1000 toward your next vacation.
Employee stock options - You’re not just an employee. If you’re full-time, you’re also a part-owner. You’ll have stock options so you can invest in the company you’re helping to grow.
Medical, vision, dental - Get all the coverage you need for a healthy, happy life.
401k and contribution matching - Invest in your future. Branch helps you get to retirement on time with a portion of your contributions matched each month.
Company
Branch
Branch is an insurance company that offers auto and home insurance services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$229.5MKey Investors
Weatherford CapitalAnthemisGreycroft,HSCM Bermuda
2022-06-08Series C· $147M
2021-06-09Series B· $50M
2020-07-22Series A· $24M
Leadership Team
Pratiksha Patel
Chief People Officer
Recent News
2025-12-10
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