Covista · 18 hours ago
Consumer Insights Manager
Chicago, IL
Full-time
Hybrid
Senior Level, Lead/Staff
$71K/yr - $124K/yr
8+ years expCovista is America's largest healthcare educator, serving a vast community of students and alumni. They are seeking a Consumer Insights Manager to lead research initiatives that inform marketing strategies and product decisions across their institutions.
Education Management
Responsibilities
Serve as the primary Consumer Insights contact for one of our 5 universities, managing research plans and vendor partnerships
Lead complex projects, including consumer and market segmentation, ad testing, brand health tracking, NPS studies, and consumer journey work
Synthesize primary and secondary research to provide actionable recommendations that influence strategic business decisions
Present findings to stakeholders at all levels—from junior team members to executives
Oversee multiple projects from start to finish, ensuring research efforts meet objectives and remain within budget
Contribute to cross-functional task forces, bringing the consumer perspective to marketing initiatives and product strategies
Qualification
Required
Bachelor's Degree in Business, Marketing, Sociology, Psychology, or related field
Eight (8) plus years of experience in consumer marketing research, with direct experience in research study design and analysis
Client-side research experience
Proficiency in a wide range of research methodologies, including qualitative interviews and quantitative studies
Strong knowledge of quantitative research methods and statistical analyses including survey design, sampling, crosstab analysis, regression, discrete choice, factor analysis, and multivariate weighting
Full ownership of research projects, strong project management skills, and the ability to manage multiple priorities in a fast-paced environment
Exceptional communication and presentation skills, with the ability to influence, advocate, and lead discussions on complex or controversial findings
A strategic thinker with strong business acumen, analytic and problem-solving skills, and creativity to translate insights into action
Preferred
Supplier-side research experience
An advanced degree, such as an MBA
Experience within the higher education sector
Expertise or proficiency in Qualtrics
Experience bringing new AI tools to a corporate research setting
Benefits
Health, dental, vision, life and disability insurance
401k Retirement Program + 6% employer match
Participation in Covista’s Flexible Time Off (FTO) Policy
12 Paid Holidays
Annual incentive program
Company
Covista
Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase