Freshpet · 1 day ago
Senior Manager - Paid Media (Marketing)
Bedminster, NJ
Full-time
Onsite
Senior Level
$160K/yr - $190K/yr
7+ years expFreshpet is dedicated to changing the way people nourish their pets and is seeking a strategic, data-driven Senior Manager of Paid Media to join their Marketing Communications team. This role will involve leading the development, execution, and optimization of Freshpet’s paid media strategy across North America, partnering with various teams to drive integrated media campaigns.
Food and BeverageFood ProcessingPet
No H1B
Responsibilities
Lead the North America paid media strategy to align with Freshpet’s overarching marketing and brand goals
Oversee media planning, buying, and performance optimization across all paid channels (TV, digital video, social, display, search)
Partner with internal brand, DTC, and eCommerce teams to deliver integrated media plans that connect storytelling with performance
Serve as the primary liaison with our media agency of record (AOR), ensuring collaboration, accountability, and innovation
Manage annual paid media budgets, including forecasting, pacing, and financial stewardship
Analyze and report on campaign performance to extract actionable insights and drive ongoing optimization
Collaborate with Creative, Brand, and Insights teams to ensure media and messaging work hand-in-hand
Explore and test emerging channels, tools, and partnerships that keep Freshpet at the forefront of media innovation
Provide regular reporting and recommendations to senior leadership, clearly communicating business impact
Champion media best practices and knowledge sharing across the broader marketing organization
Qualification
Required
Bachelor's degree in Marketing, Advertising, Communications, or related field
7–10 years of experience in paid media strategy and execution (brand-side, agency, or both)
Proven track record managing large-scale omnichannel media campaigns
Deep expertise in digital media platforms (Meta, YouTube, Google Ads, Programmatic, Retail Media Networks)
Understanding of video/TV planning and buying principles
Experience leading and collaborating with external agencies and internal partners
Strong analytical and presentation skills, with experience in campaign measurement and ROI reporting
Proficiency with analytics and visualization tools
Exceptional communication, organization, and project management abilities
Proactive, flexible, and able to thrive in a fast-paced, entrepreneurial environment
Commerce media experience, managing retail and DTC performance media
Benefits
Medical, dental and vision insurance
Basic and optional life insurance
Short- and long-term disability protection
Flexible spending accounts
401(k) plan with company match
Paid parental leave
Pet insurance
Tuition assistance
Generous PTO plan
Company
Freshpet
Freshpet is an American manufacturer of refrigerated food and treats for dogs and cats. It was founded in 2006 by pet food industry
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$700MKey Investors
JANA PartnersMidOcean Partners
2023-03-15Post Ipo Debt· $350M
2022-09-22Post Ipo Equity
2022-05-03Post Ipo Equity· $350M
Leadership Team
William Cyr
CEO
Scott Morris
Co-Founder & President
Recent News
legacy.thefly.com
2026-02-05
EIN Presswire
2025-12-01
Company data provided by crunchbase