Cella · 2 days ago
Content Manager
Austin, TX
Contract
Onsite
Mid, Senior Level
$41.87/hr - $46.87/hrCella is an award-winning in-house agency seeking a Content Manager to join their Creative Center in Austin, Texas. The role involves overseeing the brand's visual identity, managing a diverse library of creative assets, and pioneering AI-enabled innovation to enhance brand governance and efficiency.
Content MarketingDigital MarketingInformation Technology
Hiring Manager
Hailee Heaton
Responsibilities
Supports the creation, maintenance, and production of exclusive of client's visual asset system across illustration, iconography, visual motifs, and design components
Aid in creative ideation, design iteration, and image design using tools such as Adobe Creative Suite, Sketch, and Figma
Defines and maintain brand-approved visual standards, usage guidelines, and evolution paths
Ensures consistency and quality across internally created assets, vendor work, and partner-generated visuals
Act as a visual authority and reviewer, approving assets before they scale across platforms
Collaborate with internal and external content creators on various projects
Manage daily usage rights requests (URRs) to ensure legal and licensing compliance
Maintain the Bynder taxonomy for illustration and icon assets
Organize digital assets and maintain curated collections
Support vendor relationships, including coordinating bids and managing paperwork
Lead the intentional integration of AI tools into the brand's visual ecosystem
Define how, when, and where AI-generated or AI-assisted visuals are appropriate within brand standards
Establish governance frameworks for:
AI-generated imagery
AI-assisted illustration and icon creation
AI-modified or extended visual content
Ensure AI outputs are reviewed, refined, and adapted to meet brand quality, accessibility, and compliance standards
Explore emerging AI design capabilities with a brand-first lens, identifying opportunities that enhance speed, flexibility, and creative exploration
Partner with design, UX, brand strategy, legal, and governance teams to ensure AI usage is:
Ethically sound
Legally compliant
Aligned with brand values and visual expression
Translate AI experimentation into clear guidance, tools, and workflows for teams
Partner with external vendors, illustrators, and agencies to ensure work aligns with brand visual systems
Provide creative direction and guardrails, not just feedback
Review, refine, and approve externally produced assets before they enter the brand ecosystem
Ensure vendors understand how AI is (and is not) used within brand standards
Work closely with Brand, Creative, UX, Digital, and Platform teams to integrate visual assets consistently across channels
Support brand training, office hours, and enablement efforts related to visual systems and AI usage
Act as a bridge between creative craft and scalable systems, helping teams move faster without eroding brand integrity
Qualification
Required
Robust foundation as a designer or art director, with deep understanding of visual systems and brand expression
Demonstrated design leadership-able to set direction, not just execute
Deep familiarity with illustration systems, iconography, and visual language development
Practical understanding of AI design tools and workflows, paired with robust judgment about when not to use them
Good interpersonal skills and ability to communicate internally and externally
Solid PowerPoint and Illustrator skills
Comfortable operating in an oversight, governance, and enablement model, not hands-on production all day
Robust collaborator with the ability to influence without direct authority
Benefits
Medical
Prescription
Dental
Vision
AD&D
Life insurance offerings
Short-term disability
401K plan
Company
Cella
Cella is a leading Creative Staffing And Consulting Agency.
Founded in 1985
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-09-30Acquired
Leadership Team
Rob Williams
Vice President of Sales
Recent News
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