Haus Labs · 18 hours ago
Senior Manager, CRM
El Segundo, CA
Full-time
Onsite
Senior Level
$90K/yr - $120K/yr
5+ years expHaus Labs is a vegan and cruelty-free cosmetics brand launched by Lady Gaga, dedicated to spreading kindness, bravery, and creativity. The Senior Manager, CRM will lead the strategy and optimization of the Customer Retention program, focusing on email and SMS channels, direct mail, and loyalty initiatives to enhance customer lifetime value and drive financial performance.
BeautyCosmeticsE-Commerce
Responsibilities
Channel Ownership and Performance: Own email, SMS, loyalty, and direct mail channels; drive measurable improvements in repeat customer KPIs, achieve financial targets, and meet customer-level goals through data-driven strategies
Planning and Roadmapping: Develop and maintain a comprehensive calendar, roadmap, and learning agenda for retention programs, including email, SMS, direct mail, loyalty, and customer lifecycle initiatives
Performance Monitoring: Track, analyze, and report on campaign metrics weekly and monthly, providing actionable insights to inform strategy and optimize performance
Partner and Platform Management: Lead third-party platforms and partners (e.g., email/SMS providers, direct mail vendors, loyalty tools, and agencies) and oversee daily support and projects
Strategy Development: Create and optimize email and SMS strategies to support product launches, retention, loyalty, segmentation, and lifetime value growth; implement cross-sell, upsell, and loyalty programs to increase repeat purchases and deliver exceptional customer experiences
Execution and Deployment: Set up, schedule, and deploy email/SMS programs with flawless execution and on-time delivery, supported by third-party agencies; build automated email roadmaps for key lifecycle touchpoints
Creative Collaboration: Submit strategic creative briefs for campaign assets and copy; work cross-functionally with design and content teams to define requirements and bring strategies to life
Process Optimization: Establish brand best practices for campaign strategy and asset requests; develop new processes to enhance cross-functional collaboration; maintain email/SMS list health, deliverability, and compliance with regulations like CAN-SPAM and GDPR
Testing and Innovation: Lead A/B testing roadmaps to refine campaigns, boost engagement, and improve financial outcomes; evaluate and launch new channels and programs to improve performance
Cross-Functional Support: Assist the eCommerce team with site content QA and campaign launches as needed, ensuring seamless integration across channels
Qualification
Required
5+ years of experience in eCommerce or digital marketing for a high-growth consumer brand
Strong experience managing and optimizing multi-channel retention programs (email, SMS, loyalty, direct mail) in a fast-paced environment
Proven success driving strong growth for CRM channels
Demonstrated success collaborating with creative, design, and cross-functional teams to execute campaigns effectively
Ability to prioritize and manage multiple complex projects simultaneously, with impeccable attention to detail
Excellent verbal and written communication skills, paired with high adaptability and a passion for continuous learning
Experience with Klaviyo (ESP)
Familiarity with Shopify/Shopify Plus or similar CMS platforms
Knowledge of email deliverability best practices, CAN-SPAM, GDPR, and basic HTML coding
Flexibility to work PDT business hours, with occasional support for off-hours campaign launches
Preferred
Attentive (SMS platform)
Benefits
Medical, Dental, & Vision Insurance
Paid, Equal Parental Leave for Birth, Non-Birth and Adoptive Parents
Flexible time-off policies
Cell phone stipend
401(k)
Equity
Life Insurance
FunHaus Event
Company
Haus Labs
At Sephora & hauslabs.com
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Lightspeed Venture Partners
2018-07-12Series A
Leadership Team
Ben Jones
Chief Executive Officer / Co-Founder
Recent News
2025-11-28
Company data provided by crunchbase