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Firstrust Bank · 2 days ago

Digital Marketing Channel Manager

Conshohocken, PA

Full-time

Hybrid

Mid Level

3+ years exp

Firstrust Bank is one of the region’s foremost community banking institutions, and they are seeking a Digital Marketing Channel Manager to join their Digital Marketing Team. The role involves managing and optimizing digital marketing channels, particularly the website and online/mobile banking platforms, to enhance brand visibility and customer engagement.

BankingCommercialFinanceFinancial Services

Responsibilities

Supports website and online/mobile banking content and communications by executing content updates, campaign-related messaging, and ongoing maintenance across these platforms

Develops, designs, and publishes content for Firstrust Bank’s websites and online/mobile banking channels, including page updates, banners, announcements, alerts, and campaign-related content

Manages the day-to-day administration of websites using Webflow, including regularly updating content to reflect current products, services, promotions, and announcements. Uses HTML, CSS, and Webflow design tools to build and refine web pages that are visually engaging, accurate, and user-friendly

Implements and maintains Search Engine Optimization (SEO) best practices to help improve website visibility and drive traffic to key pages. Regularly updates SEO elements such as metadata, keywords, and alt text

Supports reporting and analytics by tracking website and online banking content performance, helping evaluate the effectiveness of SEO and content updates, and identifying opportunities for improvement

Regularly reviews and updates website and online banking user experiences to help improve usability, accessibility, and overall customer satisfaction

Collaborates with internal teams and external agency partners to support website updates, develop campaign landing pages, test functionality, and assist with troubleshooting issues across web and online banking platforms

Ensures all website and online/mobile banking content complies with legal, regulatory, accessibility, and internal brand guidelines

Qualification

Digital marketing experienceWebflow proficiencyHTMLCSSGoogle AnalyticsSEO principlesContent management systemsCommunication skillsPresentation skills

Required

3+ year's digital marketing at financial services company, or ecommerce B2B or B2C Company

3+ years of experience managing and optimizing website performance, experience with Webflow and website content management systems such as Wordpress, Joomla, Drupal, Sitecore, or others

Proficiency in HTML and CSS and understanding of SEO principles and best practices

3+ year's of experience with Google Analytics and Google Data Studio or similar analytics platforms

3+ years of experience working directly with business stakeholders

Strong presentation and communication skills across all key stakeholders, including Sr Leaders, business partners and marketing team members

Benefits

Great benefits

Performance-based pay

Company

Firstrust Bank

For over 90 years, Firstrust has served the banking needs of our commercial and retail customers in the Philadelphia region.

Founded in 1934

Conshohocken, Pennsylvania, USA

201-500 employees

https://www.firstrust.com/

Funding

Current Stage

Growth Stage

Leadership Team

Richard Green

CEO

Timothy Abell

CEO and President

Recent News

citybiz

Firstrust Bank Taps Brian Knauer to Lead Commercial Banking Growth in Maryland

2025-07-22

Business Wire

Firstrust Bank Expands Q2 Partnership to Strengthen Customer Engagement and Deposit Growth

2024-02-13

Philly.com

At Firstrust Bank, founded and still owned by the Green family, a new name will take over as CEO

2022-09-13

Company data provided by crunchbase