Spectrum News · 19 hours ago
Senior Director, Audience Insights - Spectrum News 1
El Segundo, CA
Full-time
Onsite
Director/Executive
$170K/yr - $301K/yrSpectrum News is a leading provider of communication and entertainment products. The Senior Director of Audience Insights is responsible for leading marketing research activities to support programming strategy and customer analysis, delivering actionable insights to improve business performance.
BroadcastingNewsSports
No H1B
Responsibilities
Responsible for managing the audience insights function across the business in alignment with organizational programming objectives
Provide senior executives with consumer and industry insights on a range of strategic topics including brand perception, competitive positioning, and insights to help inform product planning, industry-wide trends, and competitive research and insights
Direct high visibility projects to identify and resolve issues of strategic importance to the organization
Proactively identify areas of opportunity and/or improvement based on trends in the data and use these insights to inform new products and/or operational improvements
Act as the internal expert on planning, execution, measurement, and ROI metrics from an audience data perspective
Present data/research insights to editorial teams and key stakeholders across business functions
Deliver best-in-class research through expert project management, team management and development of strategic recommendations
Identify opportunities to use data to develop new strategies and improve business performance while utilizing knowledge of mathematical modeling and other optimization methods to perform quantitative and qualitative data analysis
Analyze marketing and first-party data to evaluate performance, identify trends, insights, and audience opportunities that inform marketing and engagement strategies
Build and maintain dashboards, connecting multiple data sources, to provide stakeholders with real-time analytics data driven presentations with impact
Perform other duties as requested
Qualification
Required
Ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future
Ability to analyze and interpret primary data, including gap analysis, satisfaction and loyalty research
Ability to identify research requirements for understanding shortfalls/excesses to appropriate marketing plans, programs, initiatives and directives
Ability to communicate deliverables, timelines and obstacles to direct management
Proficient in MS Office and strong working knowledge of key customer analysis tools and solutions
Ability to document, prepare and present executive level presentations
Proven team and relationship building skills
Proven leadership and mentoring skills
Bachelor´s degree in Research, Marketing, Business, Management or related field or equivalent combination of education and experience
Preferred
Ability to manage all phases of a large project from beginning to end with significant autonomy
Knowledge of all major research methodologies, leading companies, associations, publications, industry trends and innovations
Knowledge of cable television, internet, media and telephony products and services
Benefits
Comprehensive pay and benefits package
Incentive-based compensation such as bonuses
Company
Spectrum News
Spectrum News is a broadcast media company that provides news, features, sports, and weather services. It is a sub-organization of Spectrum.
Founded in 2019
1001-5000 employees
Funding
Current Stage
Late StageRecent News
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2025-12-19
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