OneMain Financial · 2 days ago
Manager, Direct Mail Marketing Analytics
Wilmington, DE
Full-time
Hybrid
Mid, Senior Level
5+ years expOneMain Financial is the nation’s leading direct mailer for sub-prime and near-prime personal loans. They are seeking a dynamic and experienced Manager of Direct Mail Marketing Analytics to develop data-driven investment decisions and leverage advanced analytics to grow their Direct Mail channel.
CreditFinanceFinancial ServicesInsuranceWealth Management
Responsibilities
With the team, manage a monthly DM investment decision process that maximizes both response and NPV
Build a deep understanding of our end-to-end mail execution process that involves multiple teams (Campaign Execution, Credit, Marketing, etc.) and how we capture DM response data within our prospect database that feeds future insights, and execute this process on a monthly basis with minimum errors
Help build and measure a testing agenda including developing tests around mail cadence, segmentation of prospects, incorporation of new data sources, and ongoing A/B creative testing process
Re-evaluate and improve our holdout strategies that allow for measurement of the mail channel’s incremental contribution to the overall business and marginal incrementality
Build deep expertise in our DM Targeting models, partner with Data Science team to continuously improve our targeting efficiency
Understand the reporting needs of the business and enhance / streamline reports where necessary
Monitor and report on the broader macro-environment for personal lending, specifically other lenders behavior in Direct Mail through competitive intelligence. Use those insights to inform our own DM decision making
Develop thorough data-driven analyses, insights, and recommendations across all channels. Influence leadership and drive action plans with end-to-end ownership
Effectively communicate with senior leadership, summarizing complex trends and insights into simplified coherent messages
Manage multiple competing projects, setting clear expectations, and adhering to deadlines
Qualification
Required
Bachelor's Degree in a quantitative discipline, such as Economics, Business Analytics, Engineering, Statistics, Data Science, or Computer Science
5+ years of experience in complex, data-driven problem-solving
Strong SQL and/or Python skills
Hands-on experience working on complex structured and unstructured datasets involving several joins
Experience with MS Office, Excel, and PowerPoint
Innovative and capable of developing a highly analytical approach to solving problems
Strong data and insights intuition, intellectual curiosity
Ability to work independently, make sound, fact-based recommendations, and think strategically
Exceptional communication and interpersonal skills, with the ability to effectively interact with senior executives
Customer-focused mindset with a passion for delivering innovative solutions
Preferred
Master's degree in a quantitative discipline, such as Economics, Business Analytics, Engineering, Statistics, Data Science, or Computer Science
Experience with various data mining and statistical methods is a plus (sampling, hypothesis testing, time series analysis, decision trees, residual modeling)
Experience with one of BI or data visualization platforms a plus (PowerBI, Tableau)
Benefits
Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances
Up to 4% matching 401(k)
Employee Stock Purchase Plan (10% share discount)
Tuition reimbursement
Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date)
Paid sick leave as determined by state or local ordinance, prorated based on start date
Paid holidays (11 days per year, based on start date)
Paid volunteer time (3 days per year, prorated based on start date)
Company
OneMain Financial
OneMain Financial has been offering responsible and transparent loans for over 100 years.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.9BKey Investors
Apollo,Varde Partners
2025-03-13Post Ipo Debt· $600M
2024-11-04Post Ipo Debt· $900M
2018-01-04Post Ipo Secondary· $1.4B
Leadership Team
Doug Shulman
Chairman and Chief Executive Officer
Recent News
2026-01-13
2025-11-08
2025-10-29
Company data provided by crunchbase