GSK · 12 hours ago
Content Analytics Manager, Marketing Operations & Platforms, U.S.
Durham, NC
Full-time
Onsite
Mid, Senior Level
3+ years expGSK is a global biopharma company dedicated to advancing health through innovation. The Content Analytics Manager role focuses on driving data-driven decision-making and operational excellence by managing AI metrics, optimizing reporting systems, and leading a team to deliver actionable insights and improve processes.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Develop and optimize dashboards and reporting systems to track KPIs, analyze data for stakeholders linked to the promotional review process, and collaborate with business partners to ensure alignment with organizational objectives
Responsible to support AI and analytics tools, ensuring their accuracy, compliance, and integration with business
Analyze data and generate insights to support strategic decision-making and operational improvements
Partner with cross-functional teams to ensure alignment of metrics with organizational goals
Maintenance of business systems related to analytics and reporting, e.g., Smartsheet, serving as the main contact for upgrades and improvements while ensuring data integrity and compliance. Collaborate with stakeholders to identify reporting needs, build reports, and ensure the delivery of accurate, timely, and relevant information
Acts as collection point for AI tool issues escalation to Director, Promotional Review & Content Platforms, assessing issues, diagnosing, and troubleshooting problems, collaborating with teams and vendors, and implementing preventive measures to minimize disruptions
Lead team in the creation and maintenance of essential standard guidance documents to drive effectiveness in the Promotional Review Processes, e.g., Warehouse Material Numbers/GMM Codes, Uploading Unformatted PIs to Content Lab
Monitor and report on agency performance for the accurate delivery of the Content Lab LARA Attachment for compliance with Agency Partnership
Reprioritize work, as needed. Enable others to do their job well by communicating information and making decisions in a clear, timely manner
Develop key performance metrics for her/his direct reports to ensure they are consistent with the overall plans for the function and that these metrics promote cohesive and integrated planning with the department / across U.S. Commercial holistically
Provide direct reports with appropriate coaching, mentoring and development
Qualification
Required
Bachelor's degree
Proficient in Excel
3+ years of experience in data analytics, AI tool management, or systems oversight roles
2+ years of experience working in a large organization with responsibility for influencing a diverse group of stakeholders
Familiarity with regulatory requirements and compliance standards relevant to data and AI tools
Experience using Smartsheet or related Work Collaboration Tools
Experience in Project Management including planning, prioritization, and execution of multiple initiatives simultaneously
Preferred
Experience working in a pharma or life sciences domain
Interest in and competent with graph data/ontologies, machine learning and artificial intelligence, and human/computer interaction
Strong critical thinking skills
Excellent communication and presentation skills with the ability to clearly articulate goals, status, and issues upwards and across the organization
Ability to meet deadlines and perform at exacting standards with limited supervision
Benefits
Comprehensive benefits program GSK offers US employees.
Company
GSK
We are uniting science, technology and talent to get ahead of disease together. Our community guidelines: https://gsk.to/socialmedia
10001+ employees
H1B Sponsorship
GSK has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (56)
2023 (54)
2022 (53)
2021 (54)
2020 (72)
Funding
Current Stage
Public CompanyTotal Funding
$25.51MKey Investors
CARB-X
2021-03-02Grant· $18M
2020-09-23Grant· $7.51M
1978-01-13IPO
Leadership Team
Julie Brown
CFO
Mike Elmore
SVP & Chief Information Security Officer, GSK
Recent News
Markets | Mail Online
2026-02-05
2026-02-03
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